Mattel Launches Global Franchise Management Group To Extend Mattel Brands To Consumer Products, Content Distribution, Digital Gaming

PRNewswire

Aug 30, 2018

CHILDREN'S ENTERTAINMENT FRANCHISE VETERAN, JANET HSU, TO LEAD NEWLY FORMED ORGANIZATION

- Janet Hsu will oversee a newly-created Global Franchise Management organization, complementing Mattel's toy business, to extend the company's brands to new commercial opportunities

- New division to unify several key functions, including business development, consumer products, content, digital gaming and live events

- Ms. Hsu brings to Mattel extensive leadership experience with global consumer lifestyle brands including Saban Brands and Sanrio Inc.

PR Newswire

EL SEGUNDO, Calif., Aug. 30, 2018

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