ILLUMINATION AND UNIVERSAL PICTURES PARTNER WITH NBC'S "TODAY" FOR NATIONWIDE "GRINCH FOR GOOD" CAMPAIGN, AHEAD OF RELEASE OF "DR. SEUSS' THE GRINCH"

PRNewswire

Nov 02, 2018

Benedict Cumberbatch, voice of the Grinch, will kick-off the campaign live on "Today" on Friday, November 2, 2018 at 8:30 a.m.

The Grinch For Good campaign encourages fans to "grow their hearts" this holiday season by supporting the Feeding America® initiative, which supplies meals to families in need.

Fans can nominate someone who has made their "heart grow three sizes." The most inspiring entries will win big-ticket prizes.

Rockefeller Plaza® in New York City will feature a 30-foot Christmas tree, constructed from gift boxes the Grinch has stolen from Whoville, where fans can experience surprises from "Dr. Seuss' The Grinch," opening in theaters November 9, 2018.

Nomination entries and detailed information will be available November 2, 2018 at 8:30am Pacific at GrinchForGood.com

PR Newswire

NEW YORK, Nov. 1, 2018

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