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Holly LaFon
Holly LaFon
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Jeff Auxier Comments on Molson Coors

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November 08, 2018 | About:
Molson Coors (NYSE:TAP) is working to reduce costs and diversifying their brand as consumer demand has shifted away from macro beer brands. In addition to investing in spiked seltzer, iced coffee, kombucha, non-alcoholic beer and craft beer Molson Coors has been testing non-alcoholic cannabis infused teas, seltzers and beers. Recreational marijuana became legal across Canada on October 1st and is currently legal in nine US states covering over a quarter of the US population. Coors has been in business since 1873.

From Jeff Auxier (Trades, Portfolio)'s third-quarter 2018 shareholder commentary.

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Holly LaFon
I'm a financial journalist with a Master of Science in journalism from Medill at Northwestern University.

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