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Rupert Hargreaves
Rupert Hargreaves
Articles (687)  | Author's Website |

Charlie Munger and Apple

Did Munger push Warren Buffett into buying Apple?

December 13, 2018 | About:

In the first quarter of 2016, Warren Buffett (Trades, Portfolio)'s Berkshire Hathaway (NYSE:BRK.A)(NYSE:BRK.B) started buying shares of Apple (NASDAQ:AAPL). This was a surprising move, as many people who follow Buffett will know that he has historically stayed away from the tech sector, one he has repeatedly said that he does not understand.

A previous investment in IBM (NYSE:IBM) ultimately worked out to be a loser for the Berkshire Hathaway portfolio, although when Buffett finally sold the position towards the end of 2017, it had produced a positive total return in excess of the return available on cash over the same period.

And since he started buying shares in the tech group, the Oracle of Omaha hasn't stopped.

After initiating a small position in the first quarter of 2016, he almost doubled his holding in the second quarter and by the fourth quarter increased Berkshire Hathaway's ownership of Apple from around 10 million shares to nearly 60 million shares.

It took less than three months for the holding to double again, and Berkshire has continued to buy ever since. At the end of the third quarter, the insurance-to-candy conglomerate owned more than 250 million shares in Apple, making it the largest position in Berkshire Hathaway's public equity portfolio, accounting for 26% of assets under management in this part of the business.


What is interesting about Berkshire's stake in Apple is where it seems to come from. Unlike most of Berkshire Hathaway's equity ideas, which come from Warren Buffett (Trades, Portfolio) and increasingly from his recently promoted investing lieutenants, it seems that Charlie Munger (Trades, Portfolio) was instrumental in pushing the Oracle of Omaha towards this uncharacteristic holding.

At the beginning of 2017, at the 2017 Daily Journal Meeting, when asked why he and Buffett had decided to get into the airline industry and start buying Apple, Munger responded:

"[Buffett’s] changed when he buys airlines and he’s changed when he buys Apple. Think of the hooey we’ve done over the years about high-tech, ‘we just don’t understand it,’ ‘it’s not our circle of competence,’ ‘worst business in the world is airlines.’ And what do we appear in the press with? Apple and a bunch of airlines. I don’t think we’ve gone crazy. I think the answer is we’re adapting reasonably to a business that’s gotten much more difficult."

"And I don’t think we have a cinch in either of those positions. I think we have the odds a little bit in our favor. If that’s the best advantage we can get, we’ll just have to live on the advantage we can get."

This statement, in my mind, shows that he clearly supports the decisions, a view that has only been reinforced by the comments he made earlier this year on CNBC. When asked about Berkshire's buying, he said, "I think we’ve been a little too restrained," before going on to say, "I wish we owned more of it."

I believe this is an excellent insight into the way Buffett and Munger work at Berkshire Hathaway. It is usually the case that Munger keeps relatively quiet about Berkshire Hathaway's investment decisions, but that he's been so vocal on Apple, shows that he thinks this is one stock worth buying. When asked whether he thought Berkshire's current holdings of Apple was enough, he merely said "no."

Munger went on to say that the company has a smart management team, and the stock is relatively reasonably priced (even though this was nearly 12 months ago).

With this being the case, it is reasonable to assume that following the recent decline in shares of Apple, Berkshire Hathaway has been increasing its position over the past few months. It will be interesting to see by how much Berkshire has increased its holdings when the company reports its positions at the end of the third quarter in the beginning of 2019.

Disclosure: The author owns shares in Berkshire Hathaway.

Read more here: 

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Is Apple a Value Pick at Current Levels?

Warren Buffett's Top 5 Holdings

About the author:

Rupert Hargreaves
Rupert is a committed value investor and regularly writes and invests following the principles set out by Benjamin Graham. He is the editor and co-owner of Hidden Value Stocks, a quarterly investment newsletter aimed at institutional investors.

Rupert holds qualifications from the Chartered Institute for Securities & Investment and the CFA Society of the UK. He covers everything value investing for ValueWalk and other sites on a freelance basis.

Visit Rupert Hargreaves's Website

Rating: 4.8/5 (4 votes)



Bmayerle1 - 1 month ago    Report SPAM
I remember seeing an interview with Charlie Munger (Trades, Portfolio) in which he gave credit to Todd Combs and Ted Weschler for the initial interest in Apple stock. Given the numbers involved, Buffett clearly made the final call, but it is interesting to think that the next generation money managers of BRK have steered the company into an enormous investment in AAPL.

Snowballbuilder - 1 month ago    Report SPAM

Hi Rupert interesting article

But as Bmayerle comment i dont think Munger has bought apple or pushed BRK to bought AAPL shares (especially at the time and price of the buying) .

Anyone who really follow mr Munger should have many dubts that he would buy anything in 2017 / 2018,

his personal portfolio (wich for what we know has just 4 holdings: BRK, COSCO, HIMALAYA FUND, DJCO untuched for years)

The portfolio of DJCO which only own 5 stocks: WFC, BAC, USB, POSCO and BYD... all buyed during the crisis 2009 -2010 and untuched for years

I think BRK (numerous and frequently) investments decision are all taken by Buffett , Todd and Ted

Of course just my opinion

Best Snow

Rupert Hargreaves
Rupert Hargreaves - 1 month ago    Report SPAM

Hi Snow,

As I mentioned in the article, Munger has been quoted as saying he wished Berkshire owned more. I would be very surprised if his thoughts and comments have not in some way at least influenced the decisions of Buffett, Todd and Ted.

Financialinstrumenttrader - 1 month ago    Report SPAM

For decades Buffett would not invest in tech or penny stocks which proved falacies! He will do anything if proved that it has large high capital gains probability buying at what he percieves as considerably under the total NAV! The real power of Buffett is his patience to reach his long-term market cap estimate value! Also uses options and AI to trade with for Berkshire and rarely talks about his own private account investments!

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