How Walmart's 4th Quarter Earnings Will Impact Amazon

Walmart doubled Amazon's e-commerce sales growth

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Jacob Maslow
Feb 21, 2019
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Retailer Walmart (

WMT, Financial) released itsfourth-quarter earnings on Feb. 19, posting comparable sales growth of 4.2%. Total revenue grew by 1.9% to $138.8 billion, but the one metric that should have Amazon Inc. (AMZN) concerned is that e-commerce sales grew by 43%.

Amazon has been able to leverage Walmarts lack of e-commerce sales over the years, turning itself into the worlds largest e-retailer. Consequently, Walmart has been working to increase its online presence and attract customers away from Amazon.

The companys guidance predicts its internet sales will grow by 35% in 2019. Amazons growth slowed to 20% in the fourth quarter. Year-over-year growth, at the level that Amazon experienced in the past, will be hard to achieve due to the companys already large market share.

Retail sales at Walmart will continue to eat away at Amazons retail profits, but Amazons profits arent derived from just the companys retail segment. Its Amazon Web Services brought in $7.43 in revenue in the last quarter, rising 45%. Other revenue grew to $3.39 billion, up 95% on the quarter.

Other revenue consists primarily of advertising, and the segment has grown to the point where Amazon is the third-largest digital advertiser behind Google (

GOOGL, Financial) and Facebook (FB, Financial). Amazons advertising segment is expected to claim an additional 2% of the market share in 2019, rising to 8.8%. Googles market share is expected to drop by 1%, with Amazon taking much of the lost share.

The primary concern for Amazon is that Walmarts grocery stores continue to grow. Amazon purchased Whole Foods and offers some foods through its online portal. However, the company is expected to continue having trouble competing with Sams Club, which experienced 3.3% same-store sales growth and 21% growth in e-commerce sales. Whole Foods posted a small operating loss, but Amazon has introduced some of the companys products to its Amazon website and is experimenting with increasing business-to-business sales.

Amazons market share and position as the leader of online retail sales, along with a robust cloud computing segment, remain safe. However, Walmart continues to impress with high sales growth as it improves the online experience for consumers.

Disclosure: The author has no stake in the listed equities.

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Jacob Maslow is a writer who began his career as a payroll manager. The same affinity for numbers that originally led him to an early career in accounting now comes in handy when it comes to understanding and working with marketing analytics.

A native of New York, Maslow is now based in the Middle East, where he lives with his wife and five children and provides high-quality services to clients in a variety of industries, including the legal, medical and financial sectors.

In addition to his marketing and consulting work, Maslow has founded a variety of news websites, including Legal Scoops. He is a frequent contributor to a variety of publications.