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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 3/10

vs
industry
vs
history
Cash-to-Debt 0.02
AMEX:REED's Cash-to-Debt is ranked lower than
95% of the 100 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.67 vs. AMEX:REED: 0.02 )
Ranked among companies with meaningful Cash-to-Debt only.
AMEX:REED' s Cash-to-Debt Range Over the Past 10 Years
Min: 0.01  Med: 0.11 Max: N/A
Current: 0.02
Equity-to-Asset -0.20
AMEX:REED's Equity-to-Asset is ranked lower than
99% of the 100 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.59 vs. AMEX:REED: -0.20 )
Ranked among companies with meaningful Equity-to-Asset only.
AMEX:REED' s Equity-to-Asset Range Over the Past 10 Years
Min: -0.2  Med: 0.28 Max: 0.75
Current: -0.2
-0.2
0.75
Piotroski F-Score: 1
Altman Z-Score: -0.67
Beneish M-Score: -3.50
WACC vs ROIC
9.21%
-30.26%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 4/10

vs
industry
vs
history
Operating Margin % -8.43
AMEX:REED's Operating Margin % is ranked lower than
88% of the 101 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 7.64 vs. AMEX:REED: -8.43 )
Ranked among companies with meaningful Operating Margin % only.
AMEX:REED' s Operating Margin % Range Over the Past 10 Years
Min: -42.03  Med: -4.75 Max: 0.64
Current: -8.43
-42.03
0.64
Net Margin % -13.23
AMEX:REED's Net Margin % is ranked lower than
89% of the 100 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 4.70 vs. AMEX:REED: -13.23 )
Ranked among companies with meaningful Net Margin % only.
AMEX:REED' s Net Margin % Range Over the Past 10 Years
Min: -42.51  Med: -7.53 Max: -1.74
Current: -13.23
-42.51
-1.74
ROA % -27.67
AMEX:REED's ROA % is ranked lower than
93% of the 100 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 3.97 vs. AMEX:REED: -27.67 )
Ranked among companies with meaningful ROA % only.
AMEX:REED' s ROA % Range Over the Past 10 Years
Min: -59.05  Med: -16.72 Max: -3.85
Current: -27.67
-59.05
-3.85
ROC (Joel Greenblatt) % -33.87
AMEX:REED's ROC (Joel Greenblatt) % is ranked lower than
90% of the 101 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 14.09 vs. AMEX:REED: -33.87 )
Ranked among companies with meaningful ROC (Joel Greenblatt) % only.
AMEX:REED' s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -100.77  Med: -20.54 Max: 3.08
Current: -33.87
-100.77
3.08
3-Year Revenue Growth Rate 1.60
AMEX:REED's 3-Year Revenue Growth Rate is ranked lower than
59% of the 81 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 3.60 vs. AMEX:REED: 1.60 )
Ranked among companies with meaningful 3-Year Revenue Growth Rate only.
AMEX:REED' s 3-Year Revenue Growth Rate Range Over the Past 10 Years
Min: -5  Med: 9.7 Max: 17.1
Current: 1.6
-5
17.1
3-Year EBITDA Growth Rate 98.00
AMEX:REED's 3-Year EBITDA Growth Rate is ranked higher than
96% of the 80 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 8.50 vs. AMEX:REED: 98.00 )
Ranked among companies with meaningful 3-Year EBITDA Growth Rate only.
AMEX:REED' s 3-Year EBITDA Growth Rate Range Over the Past 10 Years
Min: -74.5  Med: 30.15 Max: 98
Current: 98
-74.5
98
3-Year EPS without NRI Growth Rate 45.50
AMEX:REED's 3-Year EPS without NRI Growth Rate is ranked higher than
87% of the 76 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 9.10 vs. AMEX:REED: 45.50 )
Ranked among companies with meaningful 3-Year EPS without NRI Growth Rate only.
AMEX:REED' s 3-Year EPS without NRI Growth Rate Range Over the Past 10 Years
Min: -43.7  Med: -5 Max: 91.3
Current: 45.5
-43.7
91.3
GuruFocus has detected 6 Warning Signs with Reed's Inc $AMEX:REED.
More than 500,000 people have already joined GuruFocus to track the stocks they follow and exchange investment ideas.
» AMEX:REED's 30-Y Financials

Financials (Next Earnings Date: 2017-10-13 Est.)


Revenue & Net Income
Cash & Debt
Operating Cash Flow & Free Cash Flow
Operating Cash Flow & Net Income

» Details

Guru Trades

Q2 2016

REED Guru Trades in Q2 2016

Jim Simons 109,500 sh (+107.39%)
» More
Q3 2016

REED Guru Trades in Q3 2016

Jim Simons 67,400 sh (-38.45%)
» More
Q4 2016

REED Guru Trades in Q4 2016

Jim Simons 60,100 sh (-10.83%)
» More
Q1 2017

REED Guru Trades in Q1 2017

Jim Simons 87,900 sh (+46.26%)
» More
» Details

Insider Trades

Latest Guru Trades with AMEX:REED

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Business Description

Industry: Beverages - Non-Alcoholic » Beverages - Soft Drinks    NAICS: 312111    SIC: 2086
Compare:OTCPK:TRUU, OTCPK:WTER, OTCPK:JSDA, AMEX:CRVP, OTCPK:KRED, OTCPK:UPNT, OTCPK:MOJO, NAS:LTEA, OTCPK:BEVS, OTCPK:BRFH, NAS:NBEV, NAS:CELH, NAS:PRMW, TSX:BCB, NAS:COKE, NAS:FIZZ, NYSE:DPS, NAS:MNST, NYSE:PEP, NYSE:KO » details
Headquarter Location:USA
Reed's Inc develops, manufactures, markets, and sells natural non-alcoholic carbonated beverages, candies and ice creams. Its few brands include Reed's ginger brew line, Virgil's line of root beer, China Colas and Culture Club kombucha.

Reed's Inc was organized under the laws of the state of Florida in January 1991. In 2001, the Company changed its name from Original Beverage Corporation to Reed's, Inc. and changed its state of in Corporation from Florida to Delaware. The Company develops, manufactures, markets, and sells natural non-alcoholic carbonated beverages, candies and ice creams. It makes all of its products using premium all-natural ingredients and its beverage line is GMO free. The Company's primary brands are Reed's ginger brew line, Virgil's line of root beer and Culture Club kombucha. Its candy products include Reed's Crystallized Ginger Candy and Reed's Chews. It also sells ginger ice cream. Reed's line contains the following products: Reed's Original Ginger Brew, Reed's Extra Ginger Brew, Reed's Raspberry Ginger Brew, Reed's Spiced Apple Brew, among others. Virgil's is a premium root beer. It uses all-natural ingredients, including filtered water, unbleached cane sugar, anise from Spain, licorice from France, bourbon vanilla from Madagascar, cinnamon from Sri Lanka, clove from Indonesia, wintergreen from China, sweet birch and molasses from the southern United States, nutmeg from Indonesia, pimento berry oil from Jamaica, balsam oil from Peru and cassia oil from China. The products under its Virgil's brand are: Virgil's Cream Soda, Virgil's Orange Cream Soda, Virgil's Real Cola, Virgil's Dr. Better, Virgil's Black Cherry Cream Soda, among others. The Company has other brands that currently have limited distribution, including China Cola, Sonoma Sparkler and Flying Cauldron Butterscotch Beer. Kombucha is a fermented tea. It produces it in four flavors, Goji Ginger, Hibiscus Ginger Grapefruit, Lemon Ginger Raspberry and Cranberry. The carbonated beverages are produced at two facilities: a facility in Los Angeles, California, known as The Brewery, a packing, or co-pack, facility in Pennsylvania. The carbonated and non-carbonated soft drink markets in the US, Canada and other markets. It currently has a national network of mainstream, natural and specialty food distributors in the United States and Canada. Three of its material trademarks are registered trademarks in the U.S. Patent and Trademark Office: Virgil's, Reed's Original Ginger Brew All-Natural Jamaican Style Ginger Ale and China Cola. The principal areas of competition are pricing, packaging, development of new products and flavors and marketing campaigns. The production, distribution and sale in the United States of many of its Company's products are subject to the Federal Food, Drug, and Cosmetic Act, the Federal Trade Commission Act.

Ratios

vs
industry
vs
history
PS Ratio 0.55
REED's PS Ratio is ranked higher than
78% of the 100 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.60 vs. REED: 0.55 )
Ranked among companies with meaningful PS Ratio only.
REED' s PS Ratio Range Over the Past 10 Years
Min: 0.44  Med: 1.4 Max: 5.45
Current: 0.55
0.44
5.45
EV-to-EBIT -9.57
REED's EV-to-EBIT is ranked lower than
99.99% of the 83 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 18.35 vs. REED: -9.57 )
Ranked among companies with meaningful EV-to-EBIT only.
REED' s EV-to-EBIT Range Over the Past 10 Years
Min: -470.9  Med: -17.6 Max: 609.9
Current: -9.57
-470.9
609.9
EV-to-EBITDA -11.55
REED's EV-to-EBITDA is ranked lower than
99.99% of the 86 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 14.73 vs. REED: -11.55 )
Ranked among companies with meaningful EV-to-EBITDA only.
REED' s EV-to-EBITDA Range Over the Past 10 Years
Min: -1483.9  Med: -16.3 Max: 125.2
Current: -11.55
-1483.9
125.2
Current Ratio 0.71
REED's Current Ratio is ranked lower than
95% of the 97 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.58 vs. REED: 0.71 )
Ranked among companies with meaningful Current Ratio only.
REED' s Current Ratio Range Over the Past 10 Years
Min: 0.54  Med: 1.24 Max: 4.03
Current: 0.71
0.54
4.03
Quick Ratio 0.25
REED's Quick Ratio is ranked lower than
98% of the 97 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.16 vs. REED: 0.25 )
Ranked among companies with meaningful Quick Ratio only.
REED' s Quick Ratio Range Over the Past 10 Years
Min: 0.19  Med: 0.47 Max: 3.39
Current: 0.25
0.19
3.39
Days Inventory 80.83
REED's Days Inventory is ranked lower than
73% of the 99 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 56.09 vs. REED: 80.83 )
Ranked among companies with meaningful Days Inventory only.
REED' s Days Inventory Range Over the Past 10 Years
Min: 75.03  Med: 86.65 Max: 110.42
Current: 80.83
75.03
110.42
Days Sales Outstanding 21.62
REED's Days Sales Outstanding is ranked higher than
88% of the 77 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 43.15 vs. REED: 21.62 )
Ranked among companies with meaningful Days Sales Outstanding only.
REED' s Days Sales Outstanding Range Over the Past 10 Years
Min: 20.83  Med: 22.21 Max: 32.45
Current: 21.62
20.83
32.45
Days Payable 74.05
REED's Days Payable is ranked higher than
73% of the 73 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 53.17 vs. REED: 74.05 )
Ranked among companies with meaningful Days Payable only.
REED' s Days Payable Range Over the Past 10 Years
Min: 30.11  Med: 61.94 Max: 79.26
Current: 74.05
30.11
79.26

Buy Back

vs
industry
vs
history
3-Year Average Share Buyback Ratio -2.70
REED's 3-Year Average Share Buyback Ratio is ranked lower than
53% of the 40 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: -2.40 vs. REED: -2.70 )
Ranked among companies with meaningful 3-Year Average Share Buyback Ratio only.
REED' s 3-Year Average Share Buyback Ratio Range Over the Past 10 Years
Min: -22.3  Med: -7 Max: -2.7
Current: -2.7
-22.3
-2.7

Valuation & Return

vs
industry
vs
history
Price-to-Median-PS-Value 0.39
REED's Price-to-Median-PS-Value is ranked higher than
94% of the 95 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.13 vs. REED: 0.39 )
Ranked among companies with meaningful Price-to-Median-PS-Value only.
REED' s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.34  Med: 0.99 Max: 2.97
Current: 0.39
0.34
2.97
Earnings Yield (Greenblatt) % -10.43
REED's Earnings Yield (Greenblatt) % is ranked lower than
92% of the 100 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 4.82 vs. REED: -10.43 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) % only.
REED' s Earnings Yield (Greenblatt) % Range Over the Past 10 Years
Min: -39.2  Med: -3.7 Max: 1.1
Current: -10.43
-39.2
1.1

More Statistics

Revenue (TTM) (Mil) $40.76
EPS (TTM) $ -0.40
Beta0.72
Short Percentage of Float3.09%
52-Week Range $1.50 - 4.75
Shares Outstanding (Mil)13.98

Analyst Estimate

Dec17
Revenue (Mil $)
EPS ($) 0.12
EPS without NRI ($) 0.12
EPS Growth Rate
(Future 3Y To 5Y Estimate)
N/A
Dividends per Share ($)
» More Articles for AMEX:REED

Headlines

Articles On GuruFocus.com
Reed’s, Inc. Announces Warrant Exercise Agreements Resulting in $1.6 Million Financing Transact Jul 14 2017 
Reed's, Inc. to Discuss First Quarter 2017 Financial Results on Monday, May 15, 2017 May 08 2017 
Reed's, Inc. Announces $3.4 Million Financing Transaction Apr 24 2017 
Reed's, Inc. Announces Stefan Freeman as Interim CEO Apr 24 2017 
Reed’s Provides Details for 2016 Earnings Call Apr 20 2017 
Reed's, Inc. Reschedules Date of 2016 Earnings Call and Regulatory Filing Apr 17 2017 
Insiders Week: Achaogen, Lonestar Resources Dec 23 2016 
Eastside Distilling Teams With Reed's to Serve Award-Winning Beverages at the 2015 Molalla Buckeroo Jun 29 2015 
Reed's, Inc. Completes Refinance of Working Capital Line of Credit Dec 16 2014 
Weekly CFO Buys Highlight: REED, BKSC, EMMS, ESL, YORW Oct 22 2012 

More From Other Websites
Reed’s, Inc. Announces Warrant Exercise Agreements Resulting in $1.6 Million Financing Transaction Jul 14 2017
Reed's, Inc. Announces New CEO Jul 05 2017
ETFs with exposure to Reed’s, Inc. : June 28, 2017 Jun 28 2017
Reed’s, Inc. :REED-US: Earnings Analysis: Q1, 2017 By the Numbers : May 22, 2017 May 22 2017
Edited Transcript of REED earnings conference call or presentation 15-May-17 8:30pm GMT May 21 2017
Reed's Inc. Announces First Quarter Financial Results May 15 2017
ETFs with exposure to Reed’s, Inc. : May 8, 2017 May 08 2017
Reed's, Inc. to Discuss First Quarter 2017 Financial Results on Monday, May 15, 2017 May 08 2017
Reed’s, Inc. :REED-US: Earnings Analysis: Q4, 2016 By the Numbers : April 27, 2017 Apr 27 2017
Edited Transcript of REED earnings conference call or presentation 24-Apr-17 5:30pm GMT Apr 26 2017
Reed's, Inc. Announces Stefan Freeman as Interim CEO Apr 24 2017
Reed's, Inc. Announces 2016 Financial Results; Chris Reed Takes on New Role as Chief Innovation... Apr 24 2017
Reed's, Inc. Announces $3.4 Million Financing Transaction Apr 24 2017
Reed's (REED) Catches Eye: Stock Adds 9.2% in Session Apr 24 2017
Waddell & Reed Financial, Inc. -- Moody's affirms Waddell & Reed Financial's issuer rating at Baa3,... Mar 21 2017
Insiders Week: Achaogen, Lonestar Resources Dec 23 2016

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