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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

Interest Coverage No Debt
LONG's Interest Coverage is ranked lower than
99.99% of the 706 Companies
in the Global Leisure industry.

( Industry Median: 13.06 vs. LONG: No Debt )
Ranked among companies with meaningful Interest Coverage only.
LONG' s Interest Coverage Range Over the Past 10 Years
Min: 0  Med: 0 Max: No Debt
Current: No Debt
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth

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» LONG's 30-Y Financials


Revenue & Net Income
Cash & Debt
Operating Cash Flow & Free Cash Flow
Operating Cash Flow & Net Income

» Details

Guru Trades

Q2 2015

LONG Guru Trades in Q2 2015

Jim Simons 18,900 sh (-91.00%)
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Q3 2015

LONG Guru Trades in Q3 2015

Jim Simons Sold Out
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Q1 2016

LONG Guru Trades in Q1 2016

Jim Simons 57,700 sh (New)
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Q2 2016

LONG Guru Trades in Q2 2016

Jim Simons Sold Out
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» Details

Insider Trades

Latest Guru Trades with LONG

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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Business Description

Industry: Travel & Leisure » Leisure  
Compare:SHSE:603398, HKSE:01086, SZSE:300526, SHSE:603199, SHSE:603099, SZSE:002214, SHSE:600706, SHSE:600071, SZSE:002605, SZSE:002575, SZSE:002105, SZSE:200017, SZSE:002858, SHSE:900915, SZSE:300329, SZSE:002862, SZSE:300651, HKSE:01361, SHSE:900916, SZSE:002348 » details
Traded in other countries:FNE.Germany,
Headquarter Location:China
eLong Inc is mainly engaged in the provision of travel services, including hotel information and reservation services, airline reservations and ticketing, internet-related advertising in the People's Republic of China.

eLong Inc was incorporated in the British Virgin Islands on April 4, 2001. The Company is in the business of mobile and online hotel reservations in China, offering consumers a hotel network of domestic and international properties. It enable travelers to make informed hotel and air ticket booking decisions through its website and mobile applications and easy to use tools such as destination guides, photos, virtual tours, maps and user reviews. Its largest shareholders are Expedia and Tencent. Its revenues are mainly derived from hotel reservations, and to a lesser extent from air ticketing. The Company offers 24-hour hotel booking, and various options with a variety of booking models, price points and payment choices for its customers, including budget, three-, four- and five-star hotels, short-stay apartments, and groupbuy hotels. The Company acts mainly as an agent in its hotel transactions. It makes room reservations based on customer inquiries and, upon the completion of a customer's stay, it calculate its commissions, which are generally a percentage of the nightly hotel room rate or a fixed amount per room night, which the hotels pay to it on a monthly basis. It also confirms with the hotel the length of the customer's stay. It also provides 24-hour air ticketing services through its toll-free customer service center, mobile applications and websites. It acts as an agent for all main airlines in China as well as international airlines that operate flights originating in China. It makes flight reservations through TravelSky GDS, which is the operator of the nationwide system for air ticket reservations in China, and issue air tickets using its branch offices and local agents. The Company markets its services through a combination of online marketing, media advertising, co-marketing with established brands of other companies and direct marketing. It competes with other online travel agencies such as Ctrip, as well as groupbuy companies which provide online hotel booking such as Meituan and travel search companies which provide online hotel booking such as Qunar. The air ticketing business is subject to the supervision of the CAAC and its regional branches. The travel agency industry is subject to the supervision of the CNTA and local tourism administrations.



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Valuation & Return


More Statistics

Revenue (TTM) (Mil) $163.05
EPS (TTM) $ -4.39
Short Percentage of Float0.01%
52-Week Range $12.62 - 21.40
Shares Outstanding (Mil)37.61 (ADR)

Analyst Estimate

Dec16 Dec17
Revenue (Mil $) 166 194
EPS ($) -0.22 0.64
EPS without NRI ($) -0.22 0.64
EPS Growth Rate
(Future 3Y To 5Y Estimate)
Dividends per Share ($)
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