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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth

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Business Description

Industry: Application Software » Software - Application  
Traded in other countries:2MK.Germany,
Headquarter Location:USA
Marketo Inc provides cloud-based marketing software platform that enables organizations to engage in modern relationship marketing. Its applications include Marketing Automation, Social Marketing, Sales Insight, and Revenue Analytics.

Marketo Inc was incorporated in California in January 20, 2006 and reincorporated in the state of Delaware in 2010. The Company provides cloud-based marketing software platform that enables organizations to engage in modern relationship marketing. Its software platform is designed to enable the effective execution, management and analytical measurement of marketing activities, helping organizations to acquire new customers more efficiently, build stronger relationships with existing customers, improve sales effectiveness and drive faster revenue growth. Its platform delivers an easy-to-use, integrated suite of advanced applications, which today include Marketing Automation, Social Marketing, Sales Insight and Revenue Analytics. To enable its customers to obtain maximum value from Company's platform, it has created an ecosystem of third-party applications, as well as a network of resources to foster marketing thought leadership, sharing and collaboration among users. It provides customers with professional services, delivered by marketers, for marketers, to enable rapid time to value through effective implementation and use of its solutions. Its client base includes business services, consumers, financial services, healthcare, manufacturing, media, technology and telecommunication. It markets and sells products directly and through a growing network of distribution partners. The Company provides its solutions on a subscription basis. Its applications include Marketing Automation, Social Marketing, Sales Insight, and Revenue Analytics. The Company faces competition from other software companies that develop marketing software and from marketing services companies that provide interactive marketing services.



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Valuation & Return


More Statistics

Revenue (TTM) (Mil) $241.40
EPS (TTM) $ -1.70
Short Percentage of Float3.86%
52-Week Range $12.86 - 35.30
Shares Outstanding (Mil)45.12

Analyst Estimate

Dec16 Dec17 Dec18
Revenue (Mil $) 273 339 395
EPS ($) -0.40 -0.21 0.21
EPS without NRI ($) -0.40 -0.21 0.21
EPS Growth Rate
(Future 3Y To 5Y Estimate)
Dividends per Share ($)
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Marketo Honors the Best of the Marketing Nation® With 2017 Revvie Awards Apr 18 2017 
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Marketo Honors the Best of the Marketing Nation® With 2017 Revvie Awards Apr 18 2017
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