Actions Semiconductor Co Ltd - ADR

Actions Semiconductor Co Ltd an exempted company incorporated under the Companies Law (2013 Revision), as amended, of the Cayman Islands on July 27, 2005. The Company is a fabless semiconductor company that designs, develops and markets integrated platform solutions, including SoCs, firmware, software development tools and reference designs, for manufacturers of portable media players and smart handheld devices such as tablets. It provides integrated platform solutions to tablet and portable media player manufacturers, brand owners and value-added distributors that enable them to accelerate the time-to-market for their products. Its integrated platform solutions, which comprise SoCs, firmware, software development tools and reference designs, obviate the need for its customers to invest in costly and time-consuming internal firmware and software development for their products, or to source them from multiple suppliers. The Company's network of third-party value-added distributors and applications developers enable its customers to quickly introduce products with differentiated features and to cost-effectively customize its solutions. Its mixed-signal design capabilities allows it to integrate analog and digital components using a compact system architecture in its portable media player SoCs, and enable its customers to reduce their overall costs and produce smaller, more power-efficient portable products. The Company's proximity to the China-based manufacturers of tablets and portable media players and presence in the rapidly evolving China market for tablets and portable media players enables the Company to identify market trends and align its product development efforts with these market trends. The Company's research and development efforts during 2011, 2012 and 2013 focused principally on: (i) the development of tablets solutions and applications including ATM7029, ATM7021 and ATM7039, (ii) the improvement of traditional portable media player and boombox solutions including ATJ331X/AK211X/ATJ212X series, ATJ225X/ATJ227X series and ATS25XX/ATS26XX series. The Company faces competition from SoC platform providers such as ALi, AllWinner, Amlogic, Anyka, BestRely, Buildwin, Freescale, General Plus, Infotmic, Ingenic, Intel, JieLI, MVSilicon, Rockchips, Vmicro and WonderMedia. As it diversifies and expands its product categories, it may also face competition from other semiconductor companies and manufacturers of consumer electronics and mobile devices.