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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 8/10

vs
industry
vs
history
Cash-to-Debt No Debt
FIT's Cash-to-Debt is ranked higher than
87% of the 2317 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.26 vs. FIT: No Debt )
Ranked among companies with meaningful Cash-to-Debt only.
FIT' s Cash-to-Debt Range Over the Past 10 Years
Min: 1.48  Med: No Debt Max: No Debt
Current: No Debt
1.48
No Debt
Equity-to-Asset 0.49
FIT's Equity-to-Asset is ranked lower than
62% of the 2282 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 0.55 vs. FIT: 0.49 )
Ranked among companies with meaningful Equity-to-Asset only.
FIT' s Equity-to-Asset Range Over the Past 10 Years
Min: -0.28  Med: 0.5 Max: 0.65
Current: 0.49
-0.28
0.65
Interest Coverage No Debt
FIT's Interest Coverage is ranked higher than
91% of the 1836 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 18.76 vs. FIT: No Debt )
Ranked among companies with meaningful Interest Coverage only.
FIT' s Interest Coverage Range Over the Past 10 Years
Min: 71.08  Med: No Debt Max: No Debt
Current: No Debt
71.08
No Debt
Piotroski F-Score: 5
Altman Z-Score: 1.90
Beneish M-Score: -3.31
WACC vs ROIC
8.60%
-221.66%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 6/10

vs
industry
vs
history
Operating Margin % -12.52
FIT's Operating Margin % is ranked lower than
90% of the 2300 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 4.64 vs. FIT: -12.52 )
Ranked among companies with meaningful Operating Margin % only.
FIT' s Operating Margin % Range Over the Past 10 Years
Min: -12.52  Med: -4.94 Max: 21.19
Current: -12.52
-12.52
21.19
Net Margin % -12.29
FIT's Net Margin % is ranked lower than
89% of the 2299 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 3.48 vs. FIT: -12.29 )
Ranked among companies with meaningful Net Margin % only.
FIT' s Net Margin % Range Over the Past 10 Years
Min: -19.04  Med: -5.52 Max: 17.68
Current: -12.29
-19.04
17.68
ROE % -25.14
FIT's ROE % is ranked lower than
92% of the 2278 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 6.72 vs. FIT: -25.14 )
Ranked among companies with meaningful ROE % only.
FIT' s ROE % Range Over the Past 10 Years
Min: -30.42  Med: -10.38 Max: 480.64
Current: -25.14
-30.42
480.64
ROA % -12.91
FIT's ROA % is ranked lower than
92% of the 2329 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 3.43 vs. FIT: -12.91 )
Ranked among companies with meaningful ROA % only.
FIT' s ROA % Range Over the Past 10 Years
Min: -44.74  Med: -9.08 Max: 30.51
Current: -12.91
-44.74
30.51
ROC (Joel Greenblatt) % -177.78
FIT's ROC (Joel Greenblatt) % is ranked lower than
96% of the 2326 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 12.21 vs. FIT: -177.78 )
Ranked among companies with meaningful ROC (Joel Greenblatt) % only.
FIT' s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -276.1  Med: -124.62 Max: 440.26
Current: -177.78
-276.1
440.26
3-Year Revenue Growth Rate -18.30
FIT's 3-Year Revenue Growth Rate is ranked higher than
91% of the 2196 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 2.80 vs. FIT: -18.30 )
Ranked among companies with meaningful 3-Year Revenue Growth Rate only.
FIT' s 3-Year Revenue Growth Rate Range Over the Past 10 Years
Min: -18.3  Med: 61.5 Max: 210.8
Current: -18.3
-18.3
210.8
GuruFocus has detected 2 Warning Signs with Fitbit Inc FIT.
More than 500,000 people have already joined GuruFocus to track the stocks they follow and exchange investment ideas.
» FIT's 30-Y Financials

Financials (Next Earnings Date: 2019-05-02)


Revenue & Net Income
Cash & Debt
Operating Cash Flow & Free Cash Flow
Operating Cash Flow & Net Income

» Details

Guru Trades

Q1 2018

FIT Guru Trades in Q1 2018

Paul Tudor Jones 133,707 sh (New)
Jim Simons 7,246,700 sh (+143.55%)
Chase Coleman 500,000 sh (unchged)
Philippe Laffont 3,191,009 sh (-28.74%)
» More
Q2 2018

FIT Guru Trades in Q2 2018

Steven Cohen 467,100 sh (New)
Paul Tudor Jones 277,619 sh (+107.63%)
Jim Simons 8,156,285 sh (+12.55%)
Chase Coleman 500,000 sh (unchged)
Philippe Laffont 3,178,570 sh (-0.39%)
» More
Q3 2018

FIT Guru Trades in Q3 2018

Julian Robertson 277,000 sh (New)
Philippe Laffont 3,178,570 sh (unchged)
Chase Coleman 500,000 sh (unchged)
Paul Tudor Jones Sold Out
Jim Simons 3,368,916 sh (-58.70%)
Steven Cohen 74,000 sh (-84.16%)
» More
Q4 2018

FIT Guru Trades in Q4 2018

Jim Simons 5,743,694 sh (+70.49%)
Steven Cohen 389,900 sh (+426.89%)
Chase Coleman 500,000 sh (unchged)
Julian Robertson Sold Out
Philippe Laffont Sold Out
» More
» Details

Insider Trades

Latest Guru Trades with NYSE:FIT

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

Guru Date Action
Impact Price Range
(Average)*
Change from Average Comment Current Shares
» Interactive Charts

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Business Description

Industry: Computer Hardware » Scientific & Technical Instruments    NAICS: 334519    SIC: 3829
Compare:XSWX:COTN, TSE:9474, XKRX:085660, SZSE:300036, SZSE:300410, NYSE:BMI, SZSE:300338, NAS:FARO, SZSE:002658, TSE:7717, OHEL:VAIAS, SHSE:603508, SZSE:300456, NAS:MTSC, XSWX:IFCN, NYSE:RTEC, NYSE:ESE, SZSE:002175, SZSE:300466, HKSE:00439 » details
Traded in other countries:5FB.Germany,
Headquarter Location:USA
Fitbit Inc provides fitness tracking devices, wearable devices, and the health and fitness goals. It provides platform to combine connected health and fitness devices with software and services.

Fitbit Inc manufactures and sells wearable health and fitness trackers. The firm's devices automatically track metrics like users' daily steps, calories burned, distance traveled, and active minutes. The data from these devices is automatically synced to a platform that includes an online dashboard and mobile applications, which allows users to see trends and achievements, gain access to motivational tools, and connect and compete with other users. Fitbit offers devices at several price points, with the more premium offerings having a greater variety of features. The company also offers a Premium membership that serves as a virtual personal trainer for users. Fitbit generates the vast majority of its revenue in the United States.

Top Ranked Articles about Fitbit Inc

Home Connect Adds Fitbit as the First Wearable to Its Growing Lineup of Connected Partners and Products
DEADLINE TODAY: The Schall Law Firm Announces the Filing of a Class Action Lawsuit Against Fitbit, Inc. and Encourages Investors with Losses in Excess of $100,000 to Contact the Firm
SHAREHOLDER ALERT - Bronstein, Gewirtz & Grossman, LLC Reminds Investors of Class Action Against Fitbit, Inc. (FIT) and Lead Plaintiff Deadline - January 2, 2019
SHAREHOLDER ALERT:  Pomerantz Law Firm Reminds Shareholders with Losses on their Investment in Fitbit, Inc. of Class Action Lawsuit and Upcoming Deadline – FIT
Bragar Eagel & Squire, P.C. Reminds Investors That Class Action Lawsuits Have Been Filed Against Fitbit, India Globalization, and Aphria and Encourages Investors to Contact the Firm
FIT FINAL DEC. 31 DEADLINE: Rosen Law Firm Reminds Fitbit, Inc. Investors of Important Deadline in Class Action – FIT
Deadline Alert: The Law Offices of Howard G. Smith Reminds Investors of Looming Deadline in the Class Action Lawsuit Against Fitbit, Inc.
Glancy Prongay & Murray LLP Reminds Investors of the Deadline in the Class Action Lawsuit Against Fitbit, Inc.
KESSLER TOPAZ MELTZER & CHECK, LLP:  Final Deadline Reminder for FITBIT, INC. Investors – FIT
7-DAY DEADLINE ALERT: The Schall Law Firm Announces the Filing of a Class Action Lawsuit Against Fitbit, Inc. and Encourages Investors with Losses in Excess of $100,000 to Contact the Firm

Ratios

vs
industry
vs
history
PB Ratio 1.98
FIT's PB Ratio is ranked lower than
67% of the 2309 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.47 vs. FIT: 1.98 )
Ranked among companies with meaningful PB Ratio only.
FIT' s PB Ratio Range Over the Past 10 Years
Min: 1.26  Med: 1.99 Max: 13.6
Current: 1.98
1.26
13.6
PS Ratio 0.95
FIT's PS Ratio is ranked higher than
50% of the 2318 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 0.98 vs. FIT: 0.95 )
Ranked among companies with meaningful PS Ratio only.
FIT' s PS Ratio Range Over the Past 10 Years
Min: 0.63  Med: 0.94 Max: 5.72
Current: 0.95
0.63
5.72
Price-to-Free-Cash-Flow 24.81
FIT's Price-to-Free-Cash-Flow is ranked lower than
99.99% of the 930 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 20.39 vs. FIT: 24.81 )
Ranked among companies with meaningful Price-to-Free-Cash-Flow only.
FIT' s Price-to-Free-Cash-Flow Range Over the Past 10 Years
Min: 14.72  Med: 29.04 Max: 1543.64
Current: 24.81
14.72
1543.64
Price-to-Operating-Cash-Flow 12.96
FIT's Price-to-Operating-Cash-Flow is ranked lower than
72% of the 1350 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 14.25 vs. FIT: 12.96 )
Ranked among companies with meaningful Price-to-Operating-Cash-Flow only.
FIT' s Price-to-Operating-Cash-Flow Range Over the Past 10 Years
Min: 9.78  Med: 24.56 Max: 300.42
Current: 12.96
9.78
300.42
EV-to-EBIT -3.96
FIT's EV-to-EBIT is ranked lower than
99.99% of the 1789 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 12.83 vs. FIT: -3.96 )
Ranked among companies with meaningful EV-to-EBIT only.
FIT' s EV-to-EBIT Range Over the Past 10 Years
Min: -10  Med: -2.2 Max: 30.8
Current: -3.96
-10
30.8
EV-to-EBITDA -6.01
FIT's EV-to-EBITDA is ranked lower than
99.99% of the 1910 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 10.14 vs. FIT: -6.01 )
Ranked among companies with meaningful EV-to-EBITDA only.
FIT' s EV-to-EBITDA Range Over the Past 10 Years
Min: -20.5  Med: -2.9 Max: 29.1
Current: -6.01
-20.5
29.1
EV-to-Revenue 0.50
FIT's EV-to-Revenue is ranked higher than
67% of the 2307 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 0.99 vs. FIT: 0.50 )
Ranked among companies with meaningful EV-to-Revenue only.
FIT' s EV-to-Revenue Range Over the Past 10 Years
Min: 0.2  Med: 0.5 Max: 6.2
Current: 0.5
0.2
6.2
Current Ratio 1.82
FIT's Current Ratio is ranked lower than
52% of the 2256 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.89 vs. FIT: 1.82 )
Ranked among companies with meaningful Current Ratio only.
FIT' s Current Ratio Range Over the Past 10 Years
Min: 1.07  Med: 1.89 Max: 2.67
Current: 1.82
1.07
2.67
Quick Ratio 1.65
FIT's Quick Ratio is ranked higher than
56% of the 2256 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.39 vs. FIT: 1.65 )
Ranked among companies with meaningful Quick Ratio only.
FIT' s Quick Ratio Range Over the Past 10 Years
Min: 0.8  Med: 1.65 Max: 2.32
Current: 1.65
0.8
2.32
Days Inventory 58.64
FIT's Days Inventory is ranked higher than
63% of the 2249 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 77.36 vs. FIT: 58.64 )
Ranked among companies with meaningful Days Inventory only.
FIT' s Days Inventory Range Over the Past 10 Years
Min: 48.86  Med: 56.13 Max: 80.72
Current: 58.64
48.86
80.72
Days Sales Outstanding 99.99
FIT's Days Sales Outstanding is ranked higher than
51% of the 2261 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 79.60 vs. FIT: 99.99 )
Ranked among companies with meaningful Days Sales Outstanding only.
FIT' s Days Sales Outstanding Range Over the Past 10 Years
Min: 80.39  Med: 96.09 Max: 116.96
Current: 99.99
80.39
116.96
Days Payable 101.12
FIT's Days Payable is ranked higher than
75% of the 2219 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 65.83 vs. FIT: 101.12 )
Ranked among companies with meaningful Days Payable only.
FIT' s Days Payable Range Over the Past 10 Years
Min: 83.98  Med: 100.31 Max: 184.17
Current: 101.12
83.98
184.17

Buy Back

vs
industry
vs
history
3-Year Average Share Buyback Ratio -4.40
FIT's 3-Year Average Share Buyback Ratio is ranked lower than
61% of the 1532 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: -3.00 vs. FIT: -4.40 )
Ranked among companies with meaningful 3-Year Average Share Buyback Ratio only.
FIT' s 3-Year Average Share Buyback Ratio Range Over the Past 10 Years
Min: -5.3  Med: -3.25 Max: -2
Current: -4.4
-5.3
-2

Valuation & Return

vs
industry
vs
history
Price-to-Net-Current-Asset-Value 2.67
FIT's Price-to-Net-Current-Asset-Value is ranked higher than
54% of the 1746 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 3.38 vs. FIT: 2.67 )
Ranked among companies with meaningful Price-to-Net-Current-Asset-Value only.
FIT' s Price-to-Net-Current-Asset-Value Range Over the Past 10 Years
Min: 2.18  Med: 2.4 Max: 7.77
Current: 2.67
2.18
7.77
Price-to-Tangible-Book 2.24
FIT's Price-to-Tangible-Book is ranked lower than
66% of the 2285 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.69 vs. FIT: 2.24 )
Ranked among companies with meaningful Price-to-Tangible-Book only.
FIT' s Price-to-Tangible-Book Range Over the Past 10 Years
Min: 1.8  Med: 1.85 Max: 6.71
Current: 2.24
1.8
6.71
Price-to-Median-PS-Value 1.01
FIT's Price-to-Median-PS-Value is ranked lower than
60% of the 2112 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 0.94 vs. FIT: 1.01 )
Ranked among companies with meaningful Price-to-Median-PS-Value only.
FIT' s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.86  Med: 0.87 Max: 3.03
Current: 1.01
0.86
3.03
Earnings Yield (Greenblatt) % -25.25
FIT's Earnings Yield (Greenblatt) % is ranked lower than
93% of the 2382 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 5.45 vs. FIT: -25.25 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) % only.
FIT' s Earnings Yield (Greenblatt) % Range Over the Past 10 Years
Min: -60.4  Med: -22.7 Max: 14.7
Current: -25.25
-60.4
14.7

More Statistics

Revenue (TTM) (Mil) $1,511.98
EPS (TTM) $ -0.77
Beta1.01
Volatility44.00%
52-Week Range $4.23 - 7.79
Shares Outstanding (Mil)252.36

Analyst Estimate

Dec19 Dec20 Dec21
Revenue (Mil $) 1,567 1,588 1,644
EBIT (Mil $)
EBITDA (Mil $) -117 -93 -68
EPS ($) -0.49 -0.43 -0.37
EPS without NRI ($) -0.49 -0.43 -0.37
EPS Growth Rate
(Future 3Y To 5Y Estimate)
14.00%
Dividends per Share ($)

Piotroski F-Score Details

Piotroski F-Score: 55
Positive ROAN
Positive CFROAY
Higher ROA yoyY
CFROA > ROAY
Lower Leverage yoyY
Higher Current Ratio yoyN
Less Shares Outstanding yoyN
Higher Gross Margin yoyN
Higher Asset Turnover yoyY

Personalized Checklist

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