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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 8/10

vs
industry
vs
history
Cash-to-Debt No Debt
RUBI's Cash-to-Debt is ranked higher than
81% of the 2180 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 5.23 vs. RUBI: No Debt )
Ranked among companies with meaningful Cash-to-Debt only.
RUBI' s Cash-to-Debt Range Over the Past 10 Years
Min: 2.95  Med: 5462.84 Max: No Debt
Current: No Debt
2.95
No Debt
Equity-to-Asset 0.33
RUBI's Equity-to-Asset is ranked lower than
78% of the 2115 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 0.60 vs. RUBI: 0.33 )
Ranked among companies with meaningful Equity-to-Asset only.
RUBI' s Equity-to-Asset Range Over the Past 10 Years
Min: -0.52  Med: 0.38 Max: 0.58
Current: 0.33
-0.52
0.58
Interest Coverage No Debt
RUBI's Interest Coverage is ranked higher than
84% of the 1702 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 46.64 vs. RUBI: No Debt )
Ranked among companies with meaningful Interest Coverage only.
RUBI' s Interest Coverage Range Over the Past 10 Years
Min: 3.85  Med: No Debt Max: No Debt
Current: No Debt
3.85
No Debt
Piotroski F-Score: 4
Altman Z-Score: -0.36
Beneish M-Score: -2.64
WACC vs ROIC
13.07%
-229.05%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

vs
industry
vs
history
Operating Margin % -48.26
RUBI's Operating Margin % is ranked lower than
89% of the 2144 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 4.91 vs. RUBI: -48.26 )
Ranked among companies with meaningful Operating Margin % only.
RUBI' s Operating Margin % Range Over the Past 10 Years
Min: -48.26  Med: -9.81 Max: 0.68
Current: -48.26
-48.26
0.68
Net Margin % -49.58
RUBI's Net Margin % is ranked lower than
89% of the 2144 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 3.58 vs. RUBI: -49.58 )
Ranked among companies with meaningful Net Margin % only.
RUBI' s Net Margin % Range Over the Past 10 Years
Min: -99.51  Med: -12.97 Max: 0.17
Current: -49.58
-99.51
0.17
ROE % -46.16
RUBI's ROE % is ranked lower than
87% of the 2062 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 6.36 vs. RUBI: -46.16 )
Ranked among companies with meaningful ROE % only.
RUBI' s ROE % Range Over the Past 10 Years
Min: -66.7  Med: -42.86 Max: 0.21
Current: -46.16
-66.7
0.21
ROA % -17.84
RUBI's ROA % is ranked lower than
84% of the 2199 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 2.95 vs. RUBI: -17.84 )
Ranked among companies with meaningful ROA % only.
RUBI' s ROA % Range Over the Past 10 Years
Min: -34.27  Med: -7.77 Max: 0.1
Current: -17.84
-34.27
0.1
ROC (Joel Greenblatt) % -156.14
RUBI's ROC (Joel Greenblatt) % is ranked lower than
82% of the 2165 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 23.63 vs. RUBI: -156.14 )
Ranked among companies with meaningful ROC (Joel Greenblatt) % only.
RUBI' s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -230.44  Med: -91.97 Max: 6.14
Current: -156.14
-230.44
6.14
3-Year Revenue Growth Rate -23.70
RUBI's 3-Year Revenue Growth Rate is ranked lower than
83% of the 1829 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 6.30 vs. RUBI: -23.70 )
Ranked among companies with meaningful 3-Year Revenue Growth Rate only.
RUBI' s 3-Year Revenue Growth Rate Range Over the Past 10 Years
Min: -23.7  Med: 6.1 Max: 35.2
Current: -23.7
-23.7
35.2
GuruFocus has detected 5 Warning Signs with The Rubicon Project Inc RUBI.
More than 500,000 people have already joined GuruFocus to track the stocks they follow and exchange investment ideas.
» RUBI's 30-Y Financials

Financials (Next Earnings Date: 2019-05-03)


Revenue & Net Income
Cash & Debt
Operating Cash Flow & Free Cash Flow
Operating Cash Flow & Net Income

» Details

Guru Trades

Q1 2018

RUBI Guru Trades in Q1 2018

Chuck Royce 759,817 sh (+70.82%)
Ken Fisher 232,948 sh (unchged)
PRIMECAP Management 1,332,800 sh (unchged)
Paul Tudor Jones 49,175 sh (-21.78%)
Jim Simons 1,630,900 sh (-4.75%)
» More
Q2 2018

RUBI Guru Trades in Q2 2018

John Rogers 620,120 sh (New)
Chuck Royce 1,369,417 sh (+80.23%)
PRIMECAP Management 1,332,800 sh (unchged)
Ken Fisher Sold Out
Paul Tudor Jones 25,556 sh (-48.03%)
Jim Simons 1,185,473 sh (-27.31%)
» More
Q3 2018

RUBI Guru Trades in Q3 2018

Chuck Royce 1,732,272 sh (+26.50%)
PRIMECAP Management 1,332,800 sh (unchged)
John Rogers 620,120 sh (unchged)
Paul Tudor Jones 25,556 sh (unchged)
Jim Simons 575,895 sh (-51.42%)
» More
Q4 2018

RUBI Guru Trades in Q4 2018

Chuck Royce 1,826,272 sh (+5.43%)
Jim Simons 966,604 sh (+67.84%)
PRIMECAP Management 1,332,800 sh (unchged)
Paul Tudor Jones 25,556 sh (unchged)
John Rogers 195,499 sh (-68.47%)
» More
» Details

Insider Trades

Latest Guru Trades with NYSE:RUBI

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

Guru Date Action
Impact Price Range
(Average)*
Change from Average Comment Current Shares
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Business Description

Industry: Application Software » Software - Infrastructure    NAICS: 423430    SIC: 5045
Compare:NAS:MAMS, LSE:EPO, HKSE:08236, TSE:3854, TSE:3698, TSE:3850, OTCPK:IDTY, TSE:3680, BOM:519602, HKSE:3773, TSE:2169, TSE:3999, ASX:ESV, XPAR:SOA, XPAR:GENX, XPAR:HIPAY, XPAR:ALPRO, TSE:2307, TSE:4299, XTAE:CYRN » details
Traded in other countries:15R.Germany,
Headquarter Location:USA
The Rubicon Project Inc provides technology solutions consisting of applications for sellers, providers of websites, mobile applications and other digital media properties to automate the purchase and sale of advertising for both buyers and sellers.

The Rubicon Project Inc is a provider of technology solutions to automate the purchase and sale of advertising for buyers and sellers. Its solutions enable buyers and sellers to buy and sell a range of advertising units, including display and video, across digital channels including mobile web, mobile application, and desktop. They also utilize various inventory types, including direct sale, real-time bidding, or static bidding. The firm generates revenue from buyers and sellers who purchase and sell advertising inventory. A majority of the firm's revenue is generated in the United States, and the rest from the United Kingdom and other countries.

Ratios

vs
industry
vs
history
PB Ratio 2.95
RUBI's PB Ratio is ranked higher than
63% of the 2262 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 2.93 vs. RUBI: 2.95 )
Ranked among companies with meaningful PB Ratio only.
RUBI' s PB Ratio Range Over the Past 10 Years
Min: 0.49  Med: 1.82 Max: 5.44
Current: 2.95
0.49
5.44
PS Ratio 2.76
RUBI's PS Ratio is ranked higher than
56% of the 2268 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 2.86 vs. RUBI: 2.76 )
Ranked among companies with meaningful PS Ratio only.
RUBI' s PS Ratio Range Over the Past 10 Years
Min: 0.45  Med: 1.71 Max: 5.08
Current: 2.76
0.45
5.08
EV-to-EBIT -4.41
RUBI's EV-to-EBIT is ranked lower than
99.99% of the 1537 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 18.10 vs. RUBI: -4.41 )
Ranked among companies with meaningful EV-to-EBIT only.
RUBI' s EV-to-EBIT Range Over the Past 10 Years
Min: -2416.3  Med: -3.1 Max: 124.4
Current: -4.41
-2416.3
124.4
EV-to-EBITDA -10.70
RUBI's EV-to-EBITDA is ranked lower than
99.99% of the 1661 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 14.06 vs. RUBI: -10.70 )
Ranked among companies with meaningful EV-to-EBITDA only.
RUBI' s EV-to-EBITDA Range Over the Past 10 Years
Min: -249.6  Med: 0.7 Max: 179.7
Current: -10.7
-249.6
179.7
EV-to-Revenue 2.14
RUBI's EV-to-Revenue is ranked higher than
68% of the 2327 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 2.52 vs. RUBI: 2.14 )
Ranked among companies with meaningful EV-to-Revenue only.
RUBI' s EV-to-Revenue Range Over the Past 10 Years
Min: -0.3  Med: 1.1 Max: 4.4
Current: 2.14
-0.3
4.4
Current Ratio 1.25
RUBI's Current Ratio is ranked lower than
72% of the 2075 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 1.93 vs. RUBI: 1.25 )
Ranked among companies with meaningful Current Ratio only.
RUBI' s Current Ratio Range Over the Past 10 Years
Min: 1.04  Med: 1.33 Max: 1.79
Current: 1.25
1.04
1.79
Quick Ratio 1.25
RUBI's Quick Ratio is ranked lower than
67% of the 2075 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 1.78 vs. RUBI: 1.25 )
Ranked among companies with meaningful Quick Ratio only.
RUBI' s Quick Ratio Range Over the Past 10 Years
Min: 1.04  Med: 1.33 Max: 1.79
Current: 1.25
1.04
1.79
Days Sales Outstanding 602.11
RUBI's Days Sales Outstanding is ranked lower than
99% of the 2082 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 66.86 vs. RUBI: 602.11 )
Ranked among companies with meaningful Days Sales Outstanding only.
RUBI' s Days Sales Outstanding Range Over the Past 10 Years
Min: 251.97  Med: 394.48 Max: 602.11
Current: 602.11
251.97
602.11
Days Payable 1.00
RUBI's Days Payable is ranked lower than
98% of the 1870 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 44.89 vs. RUBI: 1.00 )
Ranked among companies with meaningful Days Payable only.
RUBI' s Days Payable Range Over the Past 10 Years
Min: 1  Med: 1376.48 Max: 2738.19
Current: 1
1
2738.19

Buy Back

vs
industry
vs
history
3-Year Average Share Buyback Ratio -2.60
RUBI's 3-Year Average Share Buyback Ratio is ranked lower than
73% of the 1507 Companies
in the Global Software - Infrastructure industry.

( Industry Median: -3.30 vs. RUBI: -2.60 )
Ranked among companies with meaningful 3-Year Average Share Buyback Ratio only.
RUBI' s 3-Year Average Share Buyback Ratio Range Over the Past 10 Years
Min: -56.3  Med: -12.5 Max: -2.6
Current: -2.6
-56.3
-2.6

Valuation & Return

vs
industry
vs
history
Price-to-Net-Current-Asset-Value 5.94
RUBI's Price-to-Net-Current-Asset-Value is ranked higher than
66% of the 1591 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 7.16 vs. RUBI: 5.94 )
Ranked among companies with meaningful Price-to-Net-Current-Asset-Value only.
RUBI' s Price-to-Net-Current-Asset-Value Range Over the Past 10 Years
Min: 1.1  Med: 3.22 Max: 8.54
Current: 5.94
1.1
8.54
Price-to-Tangible-Book 3.71
RUBI's Price-to-Tangible-Book is ranked higher than
65% of the 2013 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 4.54 vs. RUBI: 3.71 )
Ranked among companies with meaningful Price-to-Tangible-Book only.
RUBI' s Price-to-Tangible-Book Range Over the Past 10 Years
Min: 0.68  Med: 2.01 Max: 6.91
Current: 3.71
0.68
6.91
Price-to-Intrinsic-Value-Projected-FCF 3.09
RUBI's Price-to-Intrinsic-Value-Projected-FCF is ranked higher than
57% of the 907 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 2.08 vs. RUBI: 3.09 )
Ranked among companies with meaningful Price-to-Intrinsic-Value-Projected-FCF only.
RUBI' s Price-to-Intrinsic-Value-Projected-FCF Range Over the Past 10 Years
Min: 1.69  Med: 1.69 Max: 3.16
Current: 3.09
1.69
3.16
Price-to-Median-PS-Value 1.62
RUBI's Price-to-Median-PS-Value is ranked lower than
67% of the 2062 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 1.00 vs. RUBI: 1.62 )
Ranked among companies with meaningful Price-to-Median-PS-Value only.
RUBI' s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.35  Med: 0.9 Max: 2.61
Current: 1.62
0.35
2.61
Earnings Yield (Greenblatt) % -22.67
RUBI's Earnings Yield (Greenblatt) % is ranked lower than
94% of the 2413 Companies
in the Global Software - Infrastructure industry.

( Industry Median: 2.07 vs. RUBI: -22.67 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) % only.
RUBI' s Earnings Yield (Greenblatt) % Range Over the Past 10 Years
Min: -1587.2  Med: -4.3 Max: 1400.7
Current: -22.67
-1587.2
1400.7

More Statistics

Revenue (TTM) (Mil) $124.69
EPS (TTM) $ -1.23
Beta1.74
Volatility60.26%
52-Week Range $1.65 - 6.96
Shares Outstanding (Mil)51.73

Piotroski F-Score Details

Piotroski F-Score: 44
Positive ROAN
Positive CFROAN
Higher ROA yoyY
CFROA > ROAY
Lower Leverage yoyY
Higher Current Ratio yoyN
Less Shares Outstanding yoyN
Higher Gross Margin yoyN
Higher Asset Turnover yoyY

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