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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth

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Business Description

Industry: Advertising & Marketing Services » Advertising Agencies  
Traded in other countries:9RL.Germany,
Headquarter Location:USA
ReachLocal Inc offers online marketing and reporting solutions including search engine marketing, displays advertising, remarketing and online marketing analytics, each targeted to the small & medium business market.

ReachLocal Inc was incorporated in the State of Delaware in August 20 , 2003. The Company offers online marketing products and solutions in three categories: digital advertising (including ReachSearch, ReachRetargeting, ReachDisplay, and ReachDisplay InApp), software (ReachEdge and Kickserv), and web presence (including ReachSEO, ReachCast, ReachSite + ReachEdge, and TotalLiveChat). It has launched a number of web presence solutions. These solutions include websites, search engine optimization (SEO), social, chat, listings and other products and solutions, all focused on expanding and leveraging clients' web presence. It has built a technology platform, the RL Platform that addresses the needs of the SMB and re-creates the simplicity and effectiveness with which SMBs have traditionally purchased offline advertising. The Company's distribution solution is built around a direct, locally based sales force of IMCs who, empowered by the RL Platform, engage with its clients to help them achieve their marketing objectives in the consultative manner to which SMBs are accustomed. The Company's ReachSearch product offers advertisements appearing prominently among the search results when local consumers enter certain keywords on local search sites such as Google, Yahoo and Microsoft Bing. The Company's ReachDisplay product maximizes the exposure for an SMB that wants to broadcast a message to a specific target online audience. It sells to SMB advertisers, national brands, and agencies and resellers. It competes with Internet marketing providers such as Google, Yahoo and Microsoft; Traditional, Offline Media Companies; and Other SMB Marketing Providers. The Company is subject to general business regulations and laws as well as regulations and laws specifically governing the Internet.



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Valuation & Return


More Statistics

Revenue (TTM) (Mil) $344.43
EPS (TTM) $ -1.65
Short Percentage of Float0.23%
52-Week Range $0.55 - 4.60
Shares Outstanding (Mil)30.08

Analyst Estimate

Revenue (Mil $)
EPS ($) -0.30
EPS without NRI ($) -0.30
EPS Growth Rate
(Future 3Y To 5Y Estimate)
Dividends per Share ($)

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