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Kellogg Co (NYSE:K)
Goodwill
$5,084 Mil (As of Mar. 2017)

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Kellogg Co's goodwill for the quarter that ended in Mar. 2017 was $5,084 Mil.


Definition

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.


Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Kellogg Co's Goodwill to Asset Ratio for the fiscal year that ended in Dec. 2016 is calculated as

Goodwill to Asset (A: Dec. 2016 )=Goodwill/Total Assets
=5166/15111
=0.34

Kellogg Co's Goodwill to Asset Ratio for the quarter that ended in Mar. 2017 is calculated as

Goodwill to Asset (Q: Mar. 2017 )=Goodwill/Total Assets
=5084/15427
=0.33

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


Related Terms

Total Assets, Intangibles, Goodwill to Asset


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

Kellogg Co Annual Data

Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14Dec15Dec16
Goodwill 3,5153,6373,6433,6283,6235,0385,0514,9714,9685,166

Kellogg Co Quarterly Data

Dec14Mar15Jun15Sep15Dec15Mar16Jun16Sep16Dec16Mar17
Goodwill 4,9714,9934,9784,9884,9684,9744,9634,9715,1665,084
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