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General Mills Goodwill

: $13,923 Mil (As of May. 2020)
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A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. General Mills's goodwill for the quarter that ended in May. 2020 was $13,923 Mil.

General Mills Goodwill Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

* Premium members only.

General Mills Annual Data
May11 May12 May13 May14 May15 May16 May17 May18 May19 May20
Goodwill Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 8,741.20 8,747.20 14,065.00 13,995.80 13,923.20

General Mills Quarterly Data
Aug15 Nov15 Feb16 May16 Aug16 Nov16 Feb17 May17 Aug17 Nov17 Feb18 May18 Aug18 Nov18 Feb19 May19 Aug19 Nov19 Feb20 May20
Goodwill Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 13,995.80 13,983.60 13,973.90 13,950.80 13,923.20

General Mills Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

General Mills  (NYSE:GIS) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

General Mills's Goodwill-to-Asset Ratio for the fiscal year that ended in May. 2020 is calculated as

Goodwill-to-Asset (A: May. 2020 )=Goodwill/Total Assets
=13923.2/30806.7
=0.45

General Mills's Goodwill-to-Asset Ratio for the quarter that ended in May. 2020 is calculated as

Goodwill-to-Asset (Q: May. 2020 )=Goodwill/Total Assets
=13923.2/30806.7
=0.45

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.

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