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Digital Ally (Digital Ally) Gross Profit : $5.76 Mil (TTM As of Dec. 2023)


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What is Digital Ally Gross Profit?

Digital Ally's gross profit for the three months ended in Dec. 2023 was $0.26 Mil. Digital Ally's gross profit for the trailing twelve months (TTM) ended in Dec. 2023 was $5.76 Mil.

Gross Margin % is calculated as gross profit divided by its revenue. Digital Ally's gross profit for the three months ended in Dec. 2023 was $0.26 Mil. Digital Ally's Revenue for the three months ended in Dec. 2023 was $5.93 Mil. Therefore, Digital Ally's Gross Margin % for the quarter that ended in Dec. 2023 was 4.30%.

Digital Ally had a gross margin of 4.30% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

During the past 13 years, the highest Gross Margin % of Digital Ally was 56.88%. The lowest was 6.27%. And the median was 31.58%.

Warning Sign:

Digital Ally Inc gross margin has been in long-term decline. The average rate of decline per year is -20.2%.


Digital Ally Gross Profit Historical Data

The historical data trend for Digital Ally's Gross Profit can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Digital Ally Gross Profit Chart

Digital Ally Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Profit
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.23 4.06 5.66 2.32 5.76

Digital Ally Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Gross Profit Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -1.93 1.55 2.74 1.23 0.26

Competitive Comparison of Digital Ally's Gross Profit

For the Internet Content & Information subindustry, Digital Ally's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Digital Ally's Gross Profit Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Digital Ally's Gross Profit distribution charts can be found below:

* The bar in red indicates where Digital Ally's Gross Profit falls into.



Digital Ally Gross Profit Calculation

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

Digital Ally's Gross Profit for the fiscal year that ended in Dec. 2023 is calculated as

Gross Profit (A: Dec. 2023 )=Revenue - Cost of Goods Sold
=28.248 - 22.486
=5.76

Digital Ally's Gross Profit for the quarter that ended in Dec. 2023 is calculated as

Gross Profit (Q: Dec. 2023 )=Revenue - Cost of Goods Sold
=5.934 - 5.679
=0.26

Gross Profit for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was $5.76 Mil.

Gross Profit is the numerator in the calculation of Gross Margin.

Digital Ally's Gross Margin % for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )=Gross Profit (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=(Revenue - Cost of Goods Sold) / Revenue
=0.26 / 5.934
=4.30 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Digital Ally  (NAS:DGLY) Gross Profit Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Digital Ally had a gross margin of 4.30% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage


Digital Ally Gross Profit Related Terms

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Digital Ally (Digital Ally) Business Description

Traded in Other Exchanges
N/A
Address
14001 Marshall Drive, Lenexa, KS, USA, 66215
Digital Ally Inc produces digital video imaging and storage products for use in law enforcement, security, and commercial applications. Its products are an in-car digital video/audio recorder contained in a rear-view mirror for use in law enforcement and commercial fleets. It can integrate electronic, radio, computer and multi-media technologies to create solutions to address needs in a variety of other industries and markets, including mass transit, school bus, taxicab and military. The company sells its products to law enforcement agencies and other security organizations and consumer and commercial fleet operators through direct sales domestically and third-party distributors internationally. It has three segments: Video Solutions Segment, Revenue Cycle Management and Ticketing Segment.
Executives
Daniel Duke Daughtery director C/O DIGITAL ALLY, INC., 14001 MARSHALL DRIVE, LENEXA KS 66215
Hoffmann Christian J. Iii director ONE RENAISSANCE SQUARE, TWO NORTH CENTRAL AVENUE, PHOENIX AZ 85004
Peng Han officer: Chief Operating Officer 9301 W 144TH TERRACE, OVERLAND PARK KS 66221
Stanton E Ross director, officer: Chairman, President, and CEO 15612 COLLEGE BLVD., LENEXA KS 66219
Daniel F Hutchins director 11900 COLLEGE BOULEVARD, SUITE 310, OVERLAND PARK KS 66210
Thomas J Heckman officer: CFO, Treasurer & Secretary 15612 COLLEGE BLVD., LENEXA KS 66219
Michael Caufield officer: VP of Strategic Development 15612 COLLEGE BLVD., LENEXA KS 66219
Leroy C Richie director 15612 COLLEGE BLVD., LENEXA KS 66219
Elliot M Kaplan director 9705 LOIRET BLVD., LENEXA KS 66219
Stephen Gans director, 10 percent owner 14850 NW 44TH COURT, OPA LOCKA FL 33054
Steven Phillips officer: Vice President of Engineering 9705 LOIRET BLVD., LENEXA KS 66219
Bernard A Bianchino director 9601 W. 156TH STREET, OVERLAND PARK KS 66221
Edward Smith officer: Vice President of Operations 7311 W 130TH STREET, SUITE 170, OVERLAND PARK KS 66213
Kenneth L Mccoy officer: Vice President of Marketing 7311 W. 130TH, SUITE 170, OVERLAND PARK KS 66213
Robert D Haler officer: Exec Vice Pres, of Product Dev 7311 WEST 130TH, SUITE 170, OVERLAND PARK KS 66213

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