Cabela′s (Cabela′s) Intangible Assets

Cabela's Inc was founded in 1961. The Company is a specialty retailer, and the direct marketer, of hunting, fishing, camping, and related outdoor merchandise. It also issues Cabela's CLUB Visa credit card, which serves as its customer loyalty rewards program. The Company operates in four segments Retail, Direct, Financial Services, and Corporate Overhead and Other. In retail segment the Company operated 77 retail stores, 68 stores in 36 states and nine stores in six Canadian provinces. During 2015, it opened 13 retail stores, 11 stores in the United States and two in Canada. It has two basic store formats. Its legacy stores refer to traditional retail stores that opened in August 2008 and earlier. It has 28 traditional, or legacy, retail stores, which offers a tourist-type experience. Its retail stores often attract the construction and development of hotels, restaurants, and other retail establishments adjacent to these stores. The Direct segment sells products through its e-commerce websites (Cabelas.com and Cabelas.ca) and direct mail catalogs. It markets its products through websites, mobile devices, and its print catalog distributions. The Financial Services segment provides customers with a rewards program that enhances revenue, operating profitability, and customer loyalty in its Retail and Direct businesses. Through its wholly-owned bank subsidiary, World's Foremost Bank, it issues and manages the Cabela's CLUB Visa credit card, a rewards based credit card program. The Company's product assortments includes merchandise and equipment for hunting, fishing, marine use, camping, and recreational sport shooting, along with casual and outdoor apparel and footwear, optics, vehicle accessories, and gifts and home furnishings with an outdoor theme. The Corporate Overhead and Other segment includes the value of unredeemed points earned that are associated with the Company's loyalty rewards programs for Cabela's CLUB issued credit cards, net of the estimated costs of the points; amounts received from outfitter services; real estate rental income; land sales; and fees earned from a travel business and other complementary business services. The Company competes with the outdoor recreation and casual apparel and footwear markets. It competes directly or indirectly with other broad-line merchants, large-format sporting goods stores and chains, mass merchandisers, warehouse clubs, discount and department stores, small specialty retailers, and catalog and Internet-based retailers.