PROG Holdings (PROG Holdings) Intangible Assets

: $388 Mil (As of Dec. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. PROG Holdings's intangible assets for the quarter that ended in Dec. 2023 was $388 Mil.

PROG Holdings Intangible Assets Historical Data

The historical data trend for PROG Holdings's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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PROG Holdings Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

465.36

443.22

443.52

410.47

387.73

PROG Holdings Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets																410.47	404.75	399.03	393.38	387.73

PROG Holdings Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

PROG Holdings (NYSE:PRG) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

PROG Holdings Intangible Assets Related Terms

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PROG Holdings (PROG Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Business Services » PROG Holdings Inc (NYSE:PRG) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

AZD:Germany

Address

256 West Data Drive, Draper, UT, USA, 84020-2315

Website

https://www.progholdings.com

PROG Holdings Inc is a financial technology holding company that provides transparent and competitive payment options to consumers. The Company has two reportable segments: (i) Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and (ii) Vive Financial (Vive), an omnichannel provider of second-look revolving credit products. The majority of the revenue of the company is earned through the progressive leasing segment.

Executives

Michael Todd King	officer: Chief Legal and Compliance Off	256 WEST DATA DRIVE, DRAPER UT 84020
Thomas Eugene Vin Iv	officer: General Counsel and Corp Sec	632 NORTH TARA COURT, WHICHITA KS 67206
Brian Garner	officer: Chief Financial Officer	256 WEST DATA DR, DRAPER UT 84020
Curtis Linn Doman	director, officer: Chief Innovation Officer-PROG	256 DATA DR, DRAPER UT 84020
Steven A Michaels	director, officer: CEO	256 DATA DR, DRAPER UT 84020
Ramon Michael Martinez	director	256 WEST DATA DRIVE, DRAPER UT 84020
Caroline Sio-chin Sheu	director	256 WEST DATA DRIVE, DRAPER UT 84020
Douglas C Curling	director	1000 ALDERMAN DRIVE, ALPHARETTA GA 30005
Ray M Robinson	director	1170 PEACHTREE STREET NE, SUITE 2300, ATLANTA GA 30309
Kathy T Betty	director	309 E. PACES FERRY ROAD, ATLANTA GA 30305
Cynthia N Day	director	75 PIEDMONT AVE, ATLANTA GA 30303
James P. Smith	director	256 WEST DATA DRIVE, DRAPER UT 84020
George M Sewell	officer: Principal Acct Off, VP Fin Rep	256 WEST DATA DR, DRAPER UT 84020
Blake Wakefield	officer: President, Chief Revenue Off	256 WEST DATA DR, DRAPER UT 84020
Marvin A Fentress	officer: General Counsel, Corp Sec	256 WEST DATA DR, DRAPER UT 84020