Boston Beer Co (Boston Beer Co) Intangible Assets

: $172 Mil (As of Dec. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Boston Beer Co's intangible assets for the quarter that ended in Dec. 2023 was $172 Mil.

Boston Beer Co Intangible Assets Historical Data

The historical data trend for Boston Beer Co's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Boston Beer Co Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

216.80

216.46

216.21

188.85

172.17

Boston Beer Co Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets																188.85	188.79	188.73	172.24	172.17

Boston Beer Co Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Boston Beer Co (NYSE:SAM) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Boston Beer Co Intangible Assets Related Terms

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Boston Beer Co (Boston Beer Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Alcoholic » Boston Beer Co Inc (NYSE:SAM) » Definitions » Intangible Assets

Traded in Other Exchanges

SAM:Mexico BBEA:Germany

Address

One Design Center Place, Suite 850, Boston, MA, USA, 02210

Website

https://www.bostonbeer.com

Boston Beer is a top player in high-end malt beverages and adjacent categories in the U.S., with strong positions in craft beer, flavored malt beverage, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands, including Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates over 95% of sales in the U.S.

Executives

Carolyn L. O'boyle	officer: Chief People Officer	THE BOSTON BEER COMPANY, INC., ONE DESIGN CENTER PL., STE. 850, BOSTON MA 02210
Diego Reynoso	officer: CFO and Treasurer	7078 SHADY OAK ROAD, EDEN PRAIRIE MN 55344
Calagione Samuel A. Iii	officer: Founder & Brewer, Dogfish Head	THE BOSTON BEER COMPANY, INC., ONE DESIGN CENTER PL., STE. 850, BOSTON MA 02210
John C Geist	officer: VP of Sales	ONE DESIGN CENTER PLACE, SUITE 850, BOSTON MA 02210
Cynthia Swanson	director	1529 OAK STREET, SARASOTA FL 34236
David A Burwick	director	32 AUTUMN LANE, NEW CANAAN CT 06840
Philip A. Hodges	officer: Chief Supply Chain Officer	THE BOSTON BEER COMPANY, INC., ONE DESIGN CENTER PL., STE. 850, BOSTON MA 02210
Matthew Donal Murphy	officer: CAO & Interim CFO	THE BOSTON BEER COMPANY, ONE DESIGN CENTER PLACE, SUITE 850, BOSTON MA 02210
Annette N Fritsch	officer: VP of Product Design and R&D	THE BOSTON BEER COMPANY, INC., ONE DESIGN CENTER PLACE, SUITE 850, BOSTON 2J 02210
David L. Grinnell	officer: Vice President of Brewing	THE BOSTON BEER COMPANY, INC., ONE DESIGN CENTER PLACE, STE. 850, BOSTON MA 02170
Quincy B Troupe	officer: Senior VP, Supply Chain	C/O THE BOSTON BEER COMPANY, 1 DESIGN CENTER PLACE, SUITE 850, BOSTON MA 02210
C James Koch	director, 10 percent owner, officer: Chairman	C/O THE BOSTON BEER COMPANY, ONE DESIGN CENTER PLACE, SUITE 850, BOSTON MA 02210
Jean Michel Valette	director	28 MAPLE AVE, KENTFIELD CT 06897
Cynthia A Fisher	director	186 PARK STREET, NEWTON MA 02458
Tara L. Heath	officer: Vice President, Legal	THE BOSTON BEER COMPANY, INC., 1 DESIGN CENTER PL., STE. 850, BOSTON MA 02210