Sonos (SONO) Intangible Assets

: $174 Mil (As of Dec. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Sonos's intangible assets for the quarter that ended in Dec. 2023 was $174 Mil.

Sonos Intangible Assets Historical Data

The historical data trend for Sonos's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Sonos Annual Data

Trend

Sep15

Sep16

Sep17

Sep18

Sep19

Sep20

Sep21

Sep22

Sep23

Intangible Assets

1.02

41.94

40.00

168.36

170.43

Sonos Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets																176.29	176.27	175.52	170.43	173.88

Sonos Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Sonos (NAS:SONO) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Sonos Intangible Assets Related Terms

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Sonos (SONO) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Hardware » Sonos Inc (NAS:SONO) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

8SO:Germany SONO:Austria

Address

614 Chapala Street, Santa Barbara, CA, USA, 93101

Website

https://www.sonos.com

Sonos Inc is engaged in providing home sound systems. The company's product profile includes speaker sets and other accessories like boost, mounts, stands, and cables and networking. Geographically, the company operates in the Americas, Europe, the Middle East and Africa, and the Asia Pacific. Generating a majority of its revenue from the Americas.

Executives

Joanna Coles	director	C/O SNAP INC., 3000 31ST STREET, SANTA MONICA CA 90405
Maxime Bouvat-merlin	officer: Chief Product Officer	C/O SONOS, INC., 614 CHAPALA STREET, SANTA BARBARA CA 93101
Edward P Lazarus	officer: CFO & CLO	C/O TRIBUNE COMPANY, 435 NORTH MICHIGAN AVENUE, CHICAGO IL 60611
Shamayne Braman	officer: Chief People Officer	C/O SONOS, INC., 614 CHAPALA ST., SANTA BARBARA CA 93101
Nicholas Millington	officer: Chief Innovation Officer	C/O SONOS, INC., 614 CHAPALA STREET, SANTA BARBARA CA 93101
Patrick Spence	director, officer: Chief Executive Officer	C/O SONOS, INC., 614 CHAPALA STREET, SANTA BARBARA CA 93101
Thomas Conrad	director	2101 WEBSTER STREET, SUITE 1650, OAKLAND CA 94612
Christopher Scott Mason	officer: Principal Accounting Officer	C/O SONOS, INC., 614 CHAPALA STREET, SANTA BARBARA CA 93101
Matthew O. Siegel	officer: Chief Commercial Officer	C/O SONOS, INC., 614 CHAPALA STREET, SANTA BARBARA CA 93101
Brittany Bagley	director	C/O SONOS, INC., 614 CHAPALA STREET, SANTA BARBARA CA 93101
Anna Fraser	officer: Chief People Officer	C/O SONOS INC., 614 CHAPALA STREET, SANTA BARBARA CA 93101
Michelangelo Volpi	director	C/O HORTONWORKS, INC., 3640 W. BAYSHORE RD., PALO ALTO CA 94303
Julius Genachowski	director	C/O INTERACTIVECORP, 152 WEST 57TH STREET, NEW YORK NY 10019
Panos Panay	director	614 CHAPALA STREET, SANTA BARBARA CA 93101
John Maeda	director	C/O SONOS, INC., 614 CHAPALA STREET, SANTA BARBARA CA 93101