WD-40 Co (WD-40 Co) Intangible Assets

: $99.7 Mil (As of Feb. 2024)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. WD-40 Co's intangible assets for the quarter that ended in Feb. 2024 was $99.7 Mil.

WD-40 Co Intangible Assets Historical Data

The historical data trend for WD-40 Co's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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WD-40 Co Annual Data

Trend

Aug14

Aug15

Aug16

Aug17

Aug18

Aug19

Aug20

Aug21

Aug22

Aug23

Intangible Assets

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106.00

104.36

103.11

100.77

100.18

WD-40 Co Quarterly Data
	May19	Aug19	Nov19	Feb20	May20	Aug20	Nov20	Feb21	May21	Aug21	Nov21	Feb22	May22	Aug22	Nov22	Feb23	May23	Aug23	Nov23	Feb24
Intangible Assets	Get a 7-Day Free Trial															100.39	100.31	100.18	99.93	99.66

WD-40 Co Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

WD-40 Co (NAS:WDFC) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

WD-40 Co Intangible Assets Related Terms

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WD-40 Co (WD-40 Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Basic Materials » Chemicals » WD-40 Co (NAS:WDFC) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

WD1:Germany WD1:Germany

Address

9715 Businesspark Avenue, San Diego, CA, USA, 92131

Website

https://www.wd40company.com

WD-40 Co manufactures and sells lubricants and cleaning products. The firm's product categories include maintenance and cleaning products. Maintenance products include the WD-40 signature brand aerosol spray lubricant as well as degreasers, rust removers, and bicycle maintenance products. Cleaning products include toilet cleaners, carpet stain removers and deodorizers, and heavy-duty hand soaps used to clean grease. The company organizes itself into three segments based on geography: Americas, Europe/Middle East/Africa, and Asia-Pacific. Around half of the company's revenue comes from the Americas segment, which includes the United States, Canada, and Latin America.

Executives

Sara Kathleen Hyzer	officer: VP, Finance & CFO	C/O: WD-40 COMPANY, 9715 BUSINESSPARK AVE., SAN DIEGO CA 92131
Jeffrey G Lindeman	officer: VP, Chief People, Cult. & Cap.	9715 BUSINESSPARK AVENUE, SAN DIEGO CA 92131
Phenix Q. Kiamilev	officer: VP, General Counsel & Corp Sec	9715 BUSINESSPARK AVENUE, SAN DIEGO CA 92131
Steven A Brass	director, officer: President and CEO	WD-40 COMPANY, 1061 CUDAHY PLACE, SAN DIEGO CA 92110
William B Noble	officer: Group MD, EMEA & Emerging Mkts	BRICK CLOSE, KIIN FARM, MILTON KEYNES X0 MK1 13LJ
Patricia Q Olsem	officer: Division President, Americas	9715 BUSINESSPARK AVENUE, SAN DIEGO CA 92131
Cynthia Burks	director	C/O INSPIRE MEDICAL SYSTEMS, INC., 9700 63RD AVENUE NORTH, SUITE 200, MAPLE GROVE MN 55369
Geoffrey Holdsworth	officer: Managing Director AsiaPacific	27 MUNGARRA AVENUE, ST. IVES, SYDNEY C3 2075
Eric Etchart	director	ROOM F, 22F CROSS REGION PLAZA, 899 LINGLING ROAD, SHANGHAI F4 200030
Magee Edward O Jr	director	9715 BUSINESSPARK AVENUE, SAN DIEGO CA 92131
Richard T Clampitt	officer: VP, General Counsel	WD-40 COMPANY, 1061 CUDAHY PLACE, SAN DIEGO CA 92110
Garry O Ridge	director, officer: President & CEO	1061 CUDAHY PL, SAN DIEGO CA 92110
Lara L Lee	director	C/O MARRONE BIO INNOVATIONS, INC., 1540 DREW AVENUE, DAVIS CA 95618
Jay Rembolt	officer: Principal Accounting Officer	1061 CUDAHY PL, SAN DIEGO CA 92110
Graciela Monteagudo	director	FOUR CORPORATE DRIVE, LAKE ZURICH IL 60047