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GuruFocus has detected 6 Warning Signs with The Scotts Miracle Gro Co $SMG.
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The Scotts Miracle Gro Co (NYSE:SMG)
Advertising
$59 Mil (As of Mar. 2017)

The Scotts Miracle Gro Co's promotion and advertising for the quarter that ended in Mar. 2017 was $59 Mil.

The Scotts Miracle Gro Co's quarterly promotion and advertising declined from Sep. 2016 ($17 Mil) to Dec. 2016 ($11 Mil) but then increased from Dec. 2016 ($11 Mil) to Mar. 2017 ($59 Mil).

The Scotts Miracle Gro Co's annual promotion and advertising increased from Sep. 2014 ($132 Mil) to Sep. 2015 ($133 Mil) but then declined from Sep. 2015 ($133 Mil) to Sep. 2016 ($132 Mil).


Definition

This is the expense the company spent on promoting an industry, entity, brand, product name, or specific products or services in order to stimulate a desire to buy the entity's products or services.


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

The Scotts Miracle Gro Co Annual Data

Sep07Sep08Sep09Sep10Sep11Sep12Sep13Sep14Sep15Sep16
PromotionAndAdvertising 0000000132133132

The Scotts Miracle Gro Co Quarterly Data

Dec14Mar15Jun15Sep15Dec15Mar16Jun16Sep16Dec16Mar17
PromotionAndAdvertising 0614618116144171159
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