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Harley-Davidson (Harley-Davidson) ROA % : 0.84% (As of Dec. 2023)


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ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Harley-Davidson's annualized Net Income for the quarter that ended in Dec. 2023 was $103 Mil. Harley-Davidson's average Total Assets over the quarter that ended in Dec. 2023 was $12,301 Mil. Therefore, Harley-Davidson's annualized ROA % for the quarter that ended in Dec. 2023 was 0.84%.

The historical rank and industry rank for Harley-Davidson's ROA % or its related term are showing as below:

HOG' s ROA % Range Over the Past 10 Years
Min: 0.01   Med: 5.81   Max: 8.92
Current: 5.87

During the past 13 years, Harley-Davidson's highest ROA % was 8.92%. The lowest was 0.01%. And the median was 5.81%.

HOG's ROA % is ranked better than
70.48% of 1301 companies
in the Vehicles & Parts industry
Industry Median: 3.28 vs HOG: 5.87

Harley-Davidson ROA % Historical Data

The historical data trend for Harley-Davidson's ROA % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Harley-Davidson Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
ROA %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.00 0.01 5.64 6.58 5.98

Harley-Davidson Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
ROA % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.43 10.34 5.92 6.49 0.84

Competitive Comparison

For the Recreational Vehicles subindustry, Harley-Davidson's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harley-Davidson ROA % Distribution

For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's ROA % distribution charts can be found below:

* The bar in red indicates where Harley-Davidson's ROA % falls into.



Harley-Davidson ROA % Calculation

Harley-Davidson's annualized ROA % for the fiscal year that ended in Dec. 2023 is calculated as:

ROA %=Net Income (A: Dec. 2023 )/( (Total Assets (A: Dec. 2022 )+Total Assets (A: Dec. 2023 ))/ count )
=706.586/( (11492.476+12140.554)/ 2 )
=706.586/11816.515
=5.98 %

Harley-Davidson's annualized ROA % for the quarter that ended in Dec. 2023 is calculated as:

ROA %=Net Income (Q: Dec. 2023 )/( (Total Assets (Q: Sep. 2023 )+Total Assets (Q: Dec. 2023 ))/ count )
=103.232/( (12462.216+12140.554)/ 2 )
=103.232/12301.385
=0.84 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is four times the quarterly (Dec. 2023) net income data. ROA % is displayed in the 30-year financial page.


Harley-Davidson  (NYSE:HOG) ROA % Explanation

ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A bank’s ROA % is typically well under 2%.

Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:

ROA %(Q: Dec. 2023 )
=Net Income/Total Assets
=103.232/12301.385
=(Net Income / Revenue)*(Revenue / Total Assets)
=(103.232 / 4212.84)*(4212.84 / 12301.385)
=Net Margin %*Asset Turnover
=2.45 %*0.3425
=0.84 %

Note: The Net Income data used here is four times the quarterly (Dec. 2023) net income data. The Revenue data used here is four times the quarterly (Dec. 2023) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.

E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.


Harley-Davidson ROA % Related Terms

Thank you for viewing the detailed overview of Harley-Davidson's ROA % provided by GuruFocus.com. Please click on the following links to see related term pages.


Harley-Davidson (Harley-Davidson) Business Description

Address
3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 39% in the third quarter). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Executives
Charles Do officer: Sr. Vice President, HDFSI 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Rafeh Masood director C/O BJ'S WHOLESALE CLUB, INC., 25 RESEARCH DRIVE, WESTBOROUGH MA 01581
Sara L Levinson director RODALE INC, 733 3RD AVE 15TH FL, MILWAUKEE WI 10017
Allan C. Golston director 2825 AIRVIEW BLVD., KALAMAZOO MI 49002
Farley Jr James D director FORD MOTOR COMPANY, ONE AMERICAN ROAD, DEARBORN MI 48126
Maryrose Sylvester director C/O 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
R John Anderson director LEVI STRAUSS & CO., 1155 BATTERY STREET, SAN FRANCISCO CA 94111
Norman Thomas Linebarger director
Troy Alstead director 1155 BATTERY STREET, SAN FRANCISCO CA 94111
David Viney officer: Interim CFO, VP and Treasurer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
O'sullivan Coyne Edel M. officer: Chief Commercial Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Jonathan R Root officer: SVP - HDFSI 3700 W JUNEAU, MILWAUKEE WI 53208
Jagdish Krishnan officer: Chief Digital Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Tori Termaat officer: Chief Human Resources Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Gina M Goetter officer: Chief Financial Officer C/O HASBRO, INC., 1027 NEWPORT AVENUE, PAWTUCKET RI 02861