Inuvo (INUV) ROCE % : -51.67% (As of Dec. 2023)

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What is Inuvo ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Inuvo's annualized ROCE % for the quarter that ended in Dec. 2023 was -51.67%.

Inuvo ROCE % Historical Data

The historical data trend for Inuvo's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Inuvo ROCE % Chart

Inuvo Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

ROCE %

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-29.34

-34.01

-25.14

-47.33

-52.15

Inuvo Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
ROCE %	Get a 7-Day Free Trial															-66.96	-67.10	-69.41	-24.19	-51.67

Inuvo ROCE % Calculation

Inuvo's annualized ROCE % for the fiscal year that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	-10.378	/	( ( (35.557 - 13.596)	+	(32.374 - 14.532) )	/ 2 )
	=	-10.378	/	( (21.961	+	17.842)	/ 2 )
	=	-10.378	/	19.9015
	=	-52.15 %

Inuvo's ROCE % of for the quarter that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	-9.708	/	( ( (36.176 - 16.44)	+	(32.374 - 14.532) )	/ 2 )
	=	-9.708	/	( ( 19.736	+	17.842 )	/ 2 )
	=	-9.708	/	18.789
	=	-51.67 %

(1) Note: The EBIT data used here is four times the quarterly (Dec. 2023) EBIT data.

Inuvo (AMEX:INUV) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Inuvo ROCE % Related Terms

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Inuvo (INUV) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Inuvo Inc (AMEX:INUV) » Definitions » ROCE %

Comparable Companies

Traded in Other Exchanges

CD5N:Germany

Address

500 President Clinton Avenue, Suite 300, Little Rock, AR, USA, 72201

Website

https://www.inuvo.com

Inuvo Inc develops and sells information technology solutions for marketing. It develops technology to deliver content and targeted advertisements over the internet. Its products and services include ValidClick and IntentKey. The company's platforms identify and message online audiences for any product or service across devices, channels, and formats, including video, mobile, connected TV, display, social, and native. It has clients from various industries that include retail, automotive, insurance, health care, technology, telecommunications, and finance. Its ValidClick platform provides marketing services to Yahoo, Google, and Microsoft. Geographically all its operations function through the United States.

Executives

Barry Lowenthal	officer: President	500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Kenneth Ewell Lee	director	500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Jonathan Bond	director	C/O SITO MOBILE, LTD., 100 TOWN SQUARE PLACE, SUITE 204, JERSEY CITY NJ 07310
Charles D Morgan	director, 10 percent owner	3530 GILLESPIE STREET, DALLAS TX 75219
John B Pisaris	officer: General Counsel	C/O MIVA, INC., 5220 SUMMERLIN COMMONS BLVD., SUITE 500, FORT MYERS FL 33907
Barrett Don Walker Iii	officer: Chief Operating Officer	143 VARICK STREET, NEW YORK NY 10013
Richard K Howe	director, officer: Chief Executive Officer	1 INFORMATION WAY, LITTLE ROCK AR 72202
Gordon J Cameron	director	8415 WEMBLEY CT., CHAGRIN FALLS OH 44023
G Kent Burnett	director	1600 CANTRELL ROAD, LITTLE ROCK AR 72201
Patrick Terrell	10 percent owner
Tocqueville Asset Management L.p.	other: Director-by-Deputization	40 WEST 57TH STREET, 19TH FLOOR, NEW YORK NY 10019
Andrea Haldeman	officer: Chief Revenue Officer	500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Netseer Inc	10 percent owner	5104 Old Ironsides Drive, Suite 108, Santa Clara CA 95054
Wallace D Ruiz	officer: CFO
Charles L Pope	director	4902 EISENHOWER BOULEVARD, TAMPA FL 33634