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Mirriad Advertising ROCE %

: -56.67% (As of Jun. 2020)
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ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Mirriad Advertising's annualized ROCE % for the quarter that ended in Jun. 2020 was -56.67%.


Mirriad Advertising ROCE % Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

* Premium members only.

Mirriad Advertising Annual Data
Dec15 Dec16 Dec17 Dec18 Dec19
ROCE % 0.00 -73.17 -56.27 -66.12 -68.91

Mirriad Advertising Semi-Annual Data
Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20
ROCE % Premium Member Only Premium Member Only Premium Member Only -51.83 -79.32 -116.09 -69.10 -56.67

Mirriad Advertising ROCE % Calculation

Mirriad Advertising's annualized ROCE % for the fiscal year that ended in Dec. 2019 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2019 )  (A: Dec. 2018 )(A: Dec. 2019 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2019 )  (A: Dec. 2018 )(A: Dec. 2019 )
=-12.128/( ( (17.236 - 1.659) + (21.318 - 1.696) )/ 2 )
=-12.128/( (15.577+19.622)/ 2 )
=-12.128/17.5995
=-68.91 %

Mirriad Advertising's ROCE % of for the quarter that ended in Jun. 2020 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(Q: Jun. 2020 )  (Q: Dec. 2019 )(Q: Jun. 2020 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Jun. 2020 )  (Q: Dec. 2019 )(Q: Jun. 2020 )
=-9.726/( ( (21.318 - 1.696) + (17.129 - 2.427) )/ 2 )
=-9.726/( ( 19.622 + 14.702 )/ 2 )
=-9.726/17.162
=-56.67 %

Note: The EBIT data used here is two times the semi-annual (Jun. 2020) EBIT data.

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.


Mirriad Advertising  (LSE:MIRI) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.


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