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Harte-Hanks Inc (NYSE:HHS)
Shiller PE Ratio
7.35 (As of Today)

As of today, Harte-Hanks Inc's current share price is $1.25. Harte-Hanks Inc's E10 for the quarter that ended in Sep. 2016 was $0.17. Harte-Hanks Inc's Shiller P/E Ratio for today is 7.35.

HHS' s Shiller PE Ratio Range Over the Past 10 Years
Min: 3.95   Max: 21.6
Current: 7.29


During the past 13 years, Harte-Hanks Inc's highest Shiller P/E Ratio was 21.60. The lowest was 3.95. And the median was 9.46.

HHS's Shiller PE Ratio is ranked higher than
80% of the 41 Companies
in the Global Marketing Services industry.

( Industry Median: 23.83 vs. HHS: 7.29 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Sep. 2016 was $-0.050. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $0.17 for the trailing ten years ended in Sep. 2016.


For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Harte-Hanks Inc's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

Harte-Hanks Inc's E10 for the fiscal year that ended in Dec15 is calculated as:

For example, Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Sep. 2016 was:

Adj_EPS=Earnigns per Share/CPI of Sep. 2016 (Change)*Current CPI (Sep. 2016)

Current CPI (Sep. 2016) = 241.428.

Harte-Hanks Inc Quarterly Data

per share eps 0.0900.1000.1600.030-0.070-2.7700.040-0.090-0.070-0.050
CPI 238.343238.031234.812236.119238.638237.945236.525238.132241.018241.428
Adj_EPS 0.0910.1010.1650.031-0.071-2.8110.041-0.091-0.070-0.050
per share eps 0.2300.110-1.7400.1400.1600.1100.130-0.1300.1000.030
CPI 225.672229.392229.478231.407229.601232.773233.504234.149233.049236.293
Adj_EPS 0.2460.116-1.8310.1460.1680.1140.134-0.1340.1040.031
per share eps 0.2000.2200.2100.1700.2100.2200.2400.1200.1500.190
CPI 215.693215.969215.949217.631217.965218.439219.179223.467225.722226.889
Adj_EPS 0.2240.2460.2350.1890.2330.2430.2640.1300.1600.202
per share eps 0.3900.2700.3100.3000.3900.2100.2900.2600.2200.110
CPI 201.800205.352208.352208.490210.036213.528218.815218.783210.228212.709
Adj_EPS 0.4670.3170.3590.3470.4480.2370.3200.2870.2530.125

Add all the adjusted EPS together and divide 10 will get our E10.


Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.

Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.

Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10

Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

Harte-Hanks Inc Annual Data

ShillerPE 21.1015.445.489.3210.987.846.379.4010.4610.55

Harte-Hanks Inc Quarterly Data

ShillerPE 8.938.2610.4610.918.8610.1210.559.597.299.45
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