Deer Consumer Products (Deer Consumer Products) COGS-to-Revenue

: 0.71 (As of Jun. 2012)

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Deer Consumer Products's Cost of Goods Sold for the three months ended in Jun. 2012 was $31.9 Mil. Its Revenue for the three months ended in Jun. 2012 was $45.0 Mil.

Deer Consumer Products's COGS to Revenue for the three months ended in Jun. 2012 was 0.71.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. Deer Consumer Products's Gross Margin % for the three months ended in Jun. 2012 was 29.22%.

Deer Consumer Products COGS-to-Revenue Historical Data

The historical data trend for Deer Consumer Products's COGS-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Deer Consumer Products Annual Data

Trend

Sep07

Dec08

Dec09

Dec10

Dec11

COGS-to-Revenue

0.78

0.75

0.71

0.69

Deer Consumer Products Quarterly Data
	Sep07	Dec07	Mar08	Jun08	Sep08	Dec08	Mar09	Jun09	Sep09	Dec09	Mar10	Jun10	Sep10	Dec10	Mar11	Jun11	Sep11	Dec11	Mar12	Jun12
COGS-to-Revenue	Get a 7-Day Free Trial															0.71	0.70	0.68	0.69	0.71

Deer Consumer Products COGS-to-Revenue Calculation

Deer Consumer Products's COGS to Revenue for the fiscal year that ended in Dec. 2011 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	157.538	/	226.749
	=	0.69

Deer Consumer Products's COGS to Revenue for the quarter that ended in Jun. 2012 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	31.856	/	45.006
	=	0.71

Deer Consumer Products (OTCPK:DEER) COGS-to-Revenue Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

Deer Consumer Products's Gross Margin % for the three months ended in Jun. 2012 is calculated as:

Gross Margin %	=	1	-	COGS to Revenue
	=	1	-	Cost of Goods Sold / Revenue
	=	1	-	31.856 / 45.006
	=	29.22 %

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

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