Magnite (Magnite) COGS-to-Revenue

: 0.37 (As of Dec. 2023)

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Magnite's Cost of Goods Sold for the three months ended in Dec. 2023 was $70.0 Mil. Its Revenue for the three months ended in Dec. 2023 was $186.9 Mil.

Magnite's COGS to Revenue for the three months ended in Dec. 2023 was 0.37.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. Magnite's Gross Margin % for the three months ended in Dec. 2023 was 62.54%.

Magnite COGS-to-Revenue Historical Data

The historical data trend for Magnite's COGS-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Magnite Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

COGS-to-Revenue

0.37

0.35

0.43

0.53

0.66

Magnite Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
COGS-to-Revenue																0.63	0.96	0.85	0.57	0.37

Magnite COGS-to-Revenue Calculation

Magnite's COGS to Revenue for the fiscal year that ended in Dec. 2023 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	409.906	/	619.71
	=	0.66

Magnite's COGS to Revenue for the quarter that ended in Dec. 2023 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	70.025	/	186.932
	=	0.37

Magnite (NAS:MGNI) COGS-to-Revenue Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

Magnite's Gross Margin % for the three months ended in Dec. 2023 is calculated as:

Gross Margin %	=	1	-	COGS to Revenue
	=	1	-	Cost of Goods Sold / Revenue
	=	1	-	70.025 / 186.932
	=	62.54 %

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

Magnite COGS-to-Revenue Related Terms

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Magnite (Magnite) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Magnite Inc (NAS:MGNI) » Definitions » COGS-to-Revenue

Comparable Companies

Traded in Other Exchanges

MGNI:Mexico 15R:Germany

Address

1250 Broadway, 15th Floor, New York, NY, USA, 10001

Website

https://investor.magnite.com

Magnite is one of the largest supply-side platform providers, or SSP, in online advertising. The firm was previously named The Rubicon Project (an online ad exchange) and became Magnite after merging with Telaria (an SSP focused mainly on streaming video providers) in 2020. The firm also purchased another of the leading SSPs within the CTV market, SpotX, in 2021 for $1.2 billion, cementing its long-term focus on grabbing market share in this area. The firm generates nearly 45% of its revenue from the programmatic sale of CTV ad inventory, 35% from mobile online sites and apps, and the remaining from websites accessed via computer.

Executives

Michael G. Barrett	director, officer: CEO	C/O THE RUBICON PROJECT, INC., 12181 BLUFF CREEK DRIVE, 4TH FLOOR, PLAYA VISTA CA 90094
David Buonasera	officer: Chief Technology Officer	C/O MAGNITE, INC., 1250 BROADWAY, 15TH FLOOR, NEW YORK NY 10001
Robert F Spillane	director	12181 BLUFF CREEK DRIVE, 4TH FLOOR, LOS ANGELES CA 90094
Sean Patrick Buckley	officer: Chief Revenue Officer, CTV	C/O MAGNITE, INC., 6080 CENTER DRIVE, 4TH FLOOR, LOS ANGELES CA 90045
Aaron Saltz	officer: General Counsel & Secy	C/O TELARIA INC., 222 BROADWAY, 16TH FLOOR, NEW YORK NY 10038
Adam Lee Soroca	officer: Head of Global Buyer Team	C/O THE RUBICON PROJECT, INC., 12181 BLUFF CREEK DR., 4TH FLOOR, PLAYA VISTA CA 90094
Katie Seitz Evans	officer: Chief Operating Officer	C/O TREMOR VIDEO, INC., 1501 BROADWAY, SUITE 801, NEW YORK NY 10036
David Day	officer: Chief Accounting Officer	21700 OXNARD STREET, SUITE 1600, WOODLAND HILLS CA 91367
Brian Gephart	officer: Chief Accounting Officer	1655 26TH STREET, SANTA MONICA CA 90404
Lisa L Troe	director	12181 BLUFF CREEK DRIVE, 4TH FLOOR, LOS ANGELES CA 90094
Rachel Lam	director	C/O TREMOR VIDEO, INC., 53 WEST 23RD STREET, NEW YORK NY 10010
David T. Pearson	director	C/O VONAGE HOLDINGS CORP, 23 MAIN STREET, HOLMDEL NJ 07733
Diane Yu	director	C/O MAGNITE, INC., 1250 BROADWAY, 15TH FLOOR, NEW YORK NY 10001
Joseph R Prusz	officer: Global Chief Revenue Officer	C/O THE RUBICON PROJECT, INC., 12181 BLUFF CREEK DRIVE, 4TH FLOOR, PLAYA VISTA CA 90094
Paul Caine	director	C/O TREMOR VIDEO, INC., 53 WEST 23RD STREET, NEW YORK NY 10010