WPP (WPP) COGS-to-Revenue

: 0.81 (As of Dec. 2023)

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WPP's Cost of Goods Sold for the six months ended in Dec. 2023 was $7,809 Mil. Its Revenue for the six months ended in Dec. 2023 was $9,650 Mil.

WPP's COGS to Revenue for the six months ended in Dec. 2023 was 0.81.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. WPP's Gross Margin % for the six months ended in Dec. 2023 was 19.08%.

WPP COGS-to-Revenue Historical Data

The historical data trend for WPP's COGS-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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WPP Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

COGS-to-Revenue

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0.82

0.83

0.82

0.83

WPP Semi-Annual Data
	Jun14	Dec14	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23
COGS-to-Revenue	Get a 7-Day Free Trial															0.81	0.84	0.81	0.85	0.81

WPP COGS-to-Revenue Calculation

WPP's COGS to Revenue for the fiscal year that ended in Dec. 2023 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	15602.278	/	18790.886
	=	0.83

WPP's COGS to Revenue for the quarter that ended in Dec. 2023 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	7808.608	/	9650.127
	=	0.81

WPP (NYSE:WPP) COGS-to-Revenue Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

WPP's Gross Margin % for the six months ended in Dec. 2023 is calculated as:

Gross Margin %	=	1	-	COGS to Revenue
	=	1	-	Cost of Goods Sold / Revenue
	=	1	-	7808.608 / 9650.127
	=	19.08 %

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

WPP COGS-to-Revenue Related Terms

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WPP (WPP) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » WPP PLC (NYSE:WPP) » Definitions » COGS-to-Revenue

Comparable Companies

Traded in Other Exchanges

WPPGF:USA WPPl:UK WPP:UK 0WP:Germany 0WP:Germany

Address

18 Upper Ground, Sea Containers, London, GBR, SE1 9GL

Website

https://www.wpp.com

Headquartered in the United Kingdom, WPP is the world's largest ad holding company, based on annual revenues. WPP's services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the U.K., and Western Europe.