Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.
The historical rank and industry rank for PayPal Holdings's Customer Acquisition Cost (USD) or its related term are showing as below:
PayPal Holdings Customer Acquisition Cost (USD) Historical Data
The historical data trend for PayPal Holdings's Customer Acquisition Cost (USD) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
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PayPal Holdings Annual Data
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PayPal HoldingsQuarterly Data
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Customer Acquisition Cost (USD)
Competitive Comparison
For the Credit Services subindustry, PayPal Holdings's Customer Acquisition Cost (USD), along with its competitors' market caps and Customer Acquisition Cost (USD) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.
The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.
PayPal Holdings Customer Acquisition Cost (USD) Related Terms
Thank you for viewing the detailed overview of PayPal Holdings's Customer Acquisition Cost (USD) provided by GuruFocus.com. Please click on the following links to see related term pages.
PayPal was spun off from eBay in 2015 and provides electronic payment solutions to merchants and consumers, with a focus on online transactions. The company had 426 million active accounts at the end of 2021, including 34 million merchant accounts. The company also owns Xoom, an international money transfer business, and Venmo, a person-to-person payment platform.
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