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Inuvo (INUV) Piotroski F-Score

: 4 (As of Today)
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The zones of discrimination were as such:

Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3

Inuvo has an F-score of 4 indicating the company's financial situation is typical for a stable company.

The historical rank and industry rank for Inuvo's Piotroski F-Score or its related term are showing as below:

INUV' s Piotroski F-Score Range Over the Past 10 Years
Min: 2   Med: 4   Max: 8
Current: 4

During the past 13 years, the highest Piotroski F-Score of Inuvo was 8. The lowest was 2. And the median was 4.


Inuvo Piotroski F-Score Historical Data

The historical data trend for Inuvo's Piotroski F-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Inuvo Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Piotroski F-Score
Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4.00 3.00 5.00 3.00 4.00

Inuvo Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Piotroski F-Score Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 3.00 3.00 3.00 3.00 4.00

Competitive Comparison

For the Advertising Agencies subindustry, Inuvo's Piotroski F-Score, along with its competitors' market caps and Piotroski F-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Inuvo Piotroski F-Score Distribution

For the Media - Diversified industry and Communication Services sector, Inuvo's Piotroski F-Score distribution charts can be found below:

* The bar in red indicates where Inuvo's Piotroski F-Score falls into.


How is the Piotroski F-Score calculated?

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Dec23) TTM:Last Year (Dec22) TTM:
Net Income was -3.44 + -3.377 + -1.171 + -2.401 = $-10.39 Mil.
Cash Flow from Operations was -3.231 + 0.397 + 2.376 + -2.096 = $-2.55 Mil.
Revenue was 11.847 + 16.651 + 24.571 + 20.842 = $73.91 Mil.
Gross Profit was 8.657 + 14.283 + 22.296 + 18.199 = $63.44 Mil.
Average Total Assets from the begining of this year (Dec22)
to the end of this year (Dec23) was
(35.557 + 30.155 + 34.285 + 36.176 + 32.374) / 5 = $33.7094 Mil.
Total Assets at the begining of this year (Dec22) was $35.56 Mil.
Long-Term Debt & Capital Lease Obligation was $0.77 Mil.
Total Current Assets was $14.74 Mil.
Total Current Liabilities was $14.53 Mil.
Net Income was -2.089 + -3.23 + -3.811 + -3.977 = $-13.11 Mil.

Revenue was 18.609 + 22.651 + 17.072 + 17.271 = $75.60 Mil.
Gross Profit was 9.948 + 13.378 + 10.29 + 11.744 = $45.36 Mil.
Average Total Assets from the begining of last year (Dec21)
to the end of last year (Dec22) was
(43.997 + 40.957 + 42.48 + 37.8 + 35.557) / 5 = $40.1582 Mil.
Total Assets at the begining of last year (Dec21) was $44.00 Mil.
Long-Term Debt & Capital Lease Obligation was $0.09 Mil.
Total Current Assets was $16.38 Mil.
Total Current Liabilities was $13.60 Mil.

*Note: If the latest quarterly/semi-annual/annual total assets data is 0, then we will use previous quarterly/semi-annual/annual data for all the items in the balance sheet.

Profitability

Question 1. Return on Assets (ROA)

Net income before extraordinary items for the year divided by Total Assets at the beginning of the year.

Score 1 if positive, 0 if negative.

Inuvo's current Net Income (TTM) was -10.39. ==> Negative ==> Score 0.

Question 2. Cash Flow Return on Assets (CFROA)

Net cash flow from operating activities (operating cash flow) divided by Total Assets at the beginning of the year.

Score 1 if positive, 0 if negative.

Inuvo's current Cash Flow from Operations (TTM) was -2.55. ==> Negative ==> Score 0.

Question 3. Change in Return on Assets

Compare this year's return on assets (1) to last year's return on assets.

Score 1 if it's higher, 0 if it's lower.

ROA (This Year)=Net Income/Total Assets (Dec22)
=-10.389/35.557
=-0.29217876

ROA (Last Year)=Net Income/Total Assets (Dec21)
=-13.107/43.997
=-0.29790668

Inuvo's return on assets of this year was -0.29217876. Inuvo's return on assets of last year was -0.29790668. ==> This year is higher. ==> Score 1.

Question 4. Quality of Earnings (Accrual)

Compare Cash flow return on assets (2) to return on assets (1)

Score 1 if CFROA > ROA, 0 if CFROA <= ROA.

Inuvo's current Net Income (TTM) was -10.39. Inuvo's current Cash Flow from Operations (TTM) was -2.55. ==> -2.55 > -10.39 ==> CFROA > ROA ==> Score 1.

Funding

Question 5. Change in Gearing or Leverage

Compare this year's gearing (long-term debt divided by average total assets) to last year's gearing.

Score 0 if this year's gearing is higher, 1 otherwise.

Gearing (This Year: Dec23)=Long-Term Debt & Capital Lease Obligation/Average Total Assets from Dec22 to Dec23
=0.77/33.7094
=0.02284229

Gearing (Last Year: Dec22)=Long-Term Debt & Capital Lease Obligation/Average Total Assets from Dec21 to Dec22
=0.094/40.1582
=0.00234074

Inuvo's gearing of this year was 0.02284229. Inuvo's gearing of last year was 0.00234074. ==> Last year is lower than this year ==> Score 0.

Question 6. Change in Working Capital (Liquidity)

Compare this year's current ratio (current assets divided by current liabilities) to last year's current ratio.

Score 1 if this year's current ratio is higher, 0 if it's lower

Current Ratio (This Year: Dec23)=Total Current Assets/Total Current Liabilities
=14.744/14.532
=1.01458849

Current Ratio (Last Year: Dec22)=Total Current Assets/Total Current Liabilities
=16.38/13.596
=1.20476611

Inuvo's current ratio of this year was 1.01458849. Inuvo's current ratio of last year was 1.20476611. ==> Last year's current ratio is higher ==> Score 0.

Question 7. Change in Shares in Issue

Compare the number of shares in issue this year, to the number in issue last year.

Score 0 if there is larger number of shares in issue this year, 1 otherwise.

Inuvo's number of shares in issue this year was 138.085. Inuvo's number of shares in issue last year was 122.789. ==> There is larger number of shares in issue this year. ==> Score 0.

Efficiency

Question 8. Change in Gross Margin

Compare this year's gross margin (Gross Profit divided by sales) to last year's.

Score 1 if this year's gross margin is higher, 0 if it's lower.

Gross Margin (This Year: TTM)=Gross Profit/Revenue
=63.435/73.911
=0.85826196

Gross Margin (Last Year: TTM)=Gross Profit/Revenue
=45.36/75.603
=0.59997619

Inuvo's gross margin of this year was 0.85826196. Inuvo's gross margin of last year was 0.59997619. ==> This year's gross margin is higher. ==> Score 1.

Question 9. Change in asset turnover

Compare this year's asset turnover (total sales for the year divided by total assets at the beginning of the year) to last year's asset turnover ratio.

Score 1 if this year's asset turnover ratio is higher, 0 if it's lower

Asset Turnover (This Year)=Revenue/Total Assets at the Beginning of This Year (Dec22)
=73.911/35.557
=2.07866243

Asset Turnover (Last Year)=Revenue/Total Assets at the Beginning of Last Year (Dec21)
=75.603/43.997
=1.71836716

Inuvo's asset turnover of this year was 2.07866243. Inuvo's asset turnover of last year was 1.71836716. ==> This year's asset turnover is higher. ==> Score 1.

Evaluation

Piotroski F-Score= Que. 1+ Que. 2+ Que. 3+Que. 4+Que. 5+Que. 6+Que. 7+Que. 8+Que. 9
=0+0+1+1+0+0+0+1+1
=4

Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3

Inuvo has an F-score of 4 indicating the company's financial situation is typical for a stable company.

Inuvo  (AMEX:INUV) Piotroski F-Score Explanation

The developer of the system is Joseph D. Piotroski is relatively unknown accounting professor who shuns publicity and rarely gives interviews.

He graduated from the University of Illinois with a B.S. in accounting in 1989, received an M.B.A. from Indiana University in 1994. Five years later, in 1999, after earning a Ph.D. in accounting from the University of Michigan, he became an associate professor of accounting at the University of Chicago.

In 2000, he wrote a research paper called "Value Investing: The Use of Historical Financial Statement Information to Separate Winners from Losers" (pdf).

He wanted to see if he can develop a system (using a simple nine-point scoring system) that can increase the returns of a strategy of investing in low price to book (referred to in the paper as high book to market) value companies.

What he found was something that exceeded his most optimistic expectations.

Buying only those companies that scored highest (8 or 9) on his nine-point scale, or F-Score as he called it, over the 20 year period from 1976 to 1996 led to an average out-performance over the market of 13.4%.

Even more impressive were the results of a strategy of investing in the highest F-Score companies (8 or 9) and shorting companies with the lowest F-Score (0 or 1).

Over the same period from 1976 to 1996 (20 years) this strategy led to an average yearly return of 23%, substantially outperforming the average S&P 500 index return of 15.83% over the same period.


Inuvo Piotroski F-Score Related Terms

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Inuvo (INUV) Business Description

Traded in Other Exchanges
Address
500 President Clinton Avenue, Suite 300, Little Rock, AR, USA, 72201
Inuvo Inc develops and sells information technology solutions for marketing. It develops technology to deliver content and targeted advertisements over the internet. Its products and services include ValidClick and IntentKey. The company's platforms identify and message online audiences for any product or service across devices, channels, and formats, including video, mobile, connected TV, display, social, and native. It has clients from various industries that include retail, automotive, insurance, health care, technology, telecommunications, and finance. Its ValidClick platform provides marketing services to Yahoo, Google, and Microsoft. Geographically all its operations function through the United States.
Executives
Barry Lowenthal officer: President 500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Kenneth Ewell Lee director 500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Jonathan Bond director C/O SITO MOBILE, LTD., 100 TOWN SQUARE PLACE, SUITE 204, JERSEY CITY NJ 07310
Charles D Morgan director, 10 percent owner 3530 GILLESPIE STREET, DALLAS TX 75219
John B Pisaris officer: General Counsel C/O MIVA, INC., 5220 SUMMERLIN COMMONS BLVD., SUITE 500, FORT MYERS FL 33907
Barrett Don Walker Iii officer: Chief Operating Officer 143 VARICK STREET, NEW YORK NY 10013
Richard K Howe director, officer: Chief Executive Officer 1 INFORMATION WAY, LITTLE ROCK AR 72202
Gordon J Cameron director 8415 WEMBLEY CT., CHAGRIN FALLS OH 44023
G Kent Burnett director 1600 CANTRELL ROAD, LITTLE ROCK AR 72201
Patrick Terrell 10 percent owner
Tocqueville Asset Management L.p. other: Director-by-Deputization 40 WEST 57TH STREET, 19TH FLOOR, NEW YORK NY 10019
Andrea Haldeman officer: Chief Revenue Officer 500 PRESIDENT CLINTON AVE., SUITE 300, LITTLE ROCK AR 72201
Netseer Inc 10 percent owner 5104 Old Ironsides Drive, Suite 108, Santa Clara CA 95054
Wallace D Ruiz officer: CFO
Charles L Pope director 4902 EISENHOWER BOULEVARD, TAMPA FL 33634