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Creative Realities (Creative Realities) Piotroski F-Score

: 5 (As of Today)
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The zones of discrimination were as such:

Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3

Creative Realities has an F-score of 5 indicating the company's financial situation is typical for a stable company.

The historical rank and industry rank for Creative Realities's Piotroski F-Score or its related term are showing as below:

CREX' s Piotroski F-Score Range Over the Past 10 Years
Min: 3   Med: 4   Max: 7
Current: 5

During the past 13 years, the highest Piotroski F-Score of Creative Realities was 7. The lowest was 3. And the median was 4.


Creative Realities Piotroski F-Score Historical Data

The historical data trend for Creative Realities's Piotroski F-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Creative Realities Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Piotroski F-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.00 3.00 7.00 4.00 5.00

Creative Realities Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Piotroski F-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4.00 4.00 4.00 4.00 5.00

Competitive Comparison

For the Software - Application subindustry, Creative Realities's Piotroski F-Score, along with its competitors' market caps and Piotroski F-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Creative Realities Piotroski F-Score Distribution

For the Software industry and Technology sector, Creative Realities's Piotroski F-Score distribution charts can be found below:

* The bar in red indicates where Creative Realities's Piotroski F-Score falls into.


How is the Piotroski F-Score calculated?

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Dec23) TTM:Last Year (Dec22) TTM:
Net Income was -1 + -1.425 + -1.931 + 1.419 = $-2.94 Mil.
Cash Flow from Operations was 3.868 + 2.476 + 1.962 + -3.139 = $5.17 Mil.
Revenue was 9.944 + 9.196 + 11.568 + 14.458 = $45.17 Mil.
Gross Profit was 5.089 + 4.298 + 5.303 + 7.493 = $22.18 Mil.
Average Total Assets from the begining of this year (Dec22)
to the end of this year (Dec23) was
(66.015 + 65.102 + 63.934 + 69.689 + 70.777) / 5 = $67.1034 Mil.
Total Assets at the begining of this year (Dec22) was $66.02 Mil.
Long-Term Debt & Capital Lease Obligation was $10.37 Mil.
Total Current Assets was $18.61 Mil.
Total Current Liabilities was $20.20 Mil.
Net Income was 2.502 + 1.262 + -0.554 + -1.334 = $1.88 Mil.

Revenue was 10.757 + 10.923 + 11.18 + 10.49 = $43.35 Mil.
Gross Profit was 3.892 + 4.662 + 4.514 + 4.671 = $17.74 Mil.
Average Total Assets from the begining of last year (Dec21)
to the end of last year (Dec22) was
(22.881 + 62.879 + 68.517 + 64.713 + 66.015) / 5 = $57.001 Mil.
Total Assets at the begining of last year (Dec21) was $22.88 Mil.
Long-Term Debt & Capital Lease Obligation was $13.95 Mil.
Total Current Assets was $13.98 Mil.
Total Current Liabilities was $16.50 Mil.

*Note: If the latest quarterly/semi-annual/annual total assets data is 0, then we will use previous quarterly/semi-annual/annual data for all the items in the balance sheet.

Profitability

Question 1. Return on Assets (ROA)

Net income before extraordinary items for the year divided by Total Assets at the beginning of the year.

Score 1 if positive, 0 if negative.

Creative Realities's current Net Income (TTM) was -2.94. ==> Negative ==> Score 0.

Question 2. Cash Flow Return on Assets (CFROA)

Net cash flow from operating activities (operating cash flow) divided by Total Assets at the beginning of the year.

Score 1 if positive, 0 if negative.

Creative Realities's current Cash Flow from Operations (TTM) was 5.17. ==> Positive ==> Score 1.

Question 3. Change in Return on Assets

Compare this year's return on assets (1) to last year's return on assets.

Score 1 if it's higher, 0 if it's lower.

ROA (This Year)=Net Income/Total Assets (Dec22)
=-2.937/66.015
=-0.04448989

ROA (Last Year)=Net Income/Total Assets (Dec21)
=1.876/22.881
=0.08198942

Creative Realities's return on assets of this year was -0.04448989. Creative Realities's return on assets of last year was 0.08198942. ==> Last year is higher ==> Score 0.

Question 4. Quality of Earnings (Accrual)

Compare Cash flow return on assets (2) to return on assets (1)

Score 1 if CFROA > ROA, 0 if CFROA <= ROA.

Creative Realities's current Net Income (TTM) was -2.94. Creative Realities's current Cash Flow from Operations (TTM) was 5.17. ==> 5.17 > -2.94 ==> CFROA > ROA ==> Score 1.

Funding

Question 5. Change in Gearing or Leverage

Compare this year's gearing (long-term debt divided by average total assets) to last year's gearing.

Score 0 if this year's gearing is higher, 1 otherwise.

Gearing (This Year: Dec23)=Long-Term Debt & Capital Lease Obligation/Average Total Assets from Dec22 to Dec23
=10.365/67.1034
=0.15446311

Gearing (Last Year: Dec22)=Long-Term Debt & Capital Lease Obligation/Average Total Assets from Dec21 to Dec22
=13.946/57.001
=0.24466237

Creative Realities's gearing of this year was 0.15446311. Creative Realities's gearing of last year was 0.24466237. ==> This year is lower or equal to last year. ==> Score 1.

Question 6. Change in Working Capital (Liquidity)

Compare this year's current ratio (current assets divided by current liabilities) to last year's current ratio.

Score 1 if this year's current ratio is higher, 0 if it's lower

Current Ratio (This Year: Dec23)=Total Current Assets/Total Current Liabilities
=18.61/20.197
=0.92142397

Current Ratio (Last Year: Dec22)=Total Current Assets/Total Current Liabilities
=13.982/16.496
=0.84759942

Creative Realities's current ratio of this year was 0.92142397. Creative Realities's current ratio of last year was 0.84759942. ==> This year's current ratio is higher. ==> Score 1.

Question 7. Change in Shares in Issue

Compare the number of shares in issue this year, to the number in issue last year.

Score 0 if there is larger number of shares in issue this year, 1 otherwise.

Creative Realities's number of shares in issue this year was 10.591. Creative Realities's number of shares in issue last year was 7.273. ==> There is larger number of shares in issue this year. ==> Score 0.

Efficiency

Question 8. Change in Gross Margin

Compare this year's gross margin (Gross Profit divided by sales) to last year's.

Score 1 if this year's gross margin is higher, 0 if it's lower.

Gross Margin (This Year: TTM)=Gross Profit/Revenue
=22.183/45.166
=0.49114378

Gross Margin (Last Year: TTM)=Gross Profit/Revenue
=17.739/43.35
=0.40920415

Creative Realities's gross margin of this year was 0.49114378. Creative Realities's gross margin of last year was 0.40920415. ==> This year's gross margin is higher. ==> Score 1.

Question 9. Change in asset turnover

Compare this year's asset turnover (total sales for the year divided by total assets at the beginning of the year) to last year's asset turnover ratio.

Score 1 if this year's asset turnover ratio is higher, 0 if it's lower

Asset Turnover (This Year)=Revenue/Total Assets at the Beginning of This Year (Dec22)
=45.166/66.015
=0.68417784

Asset Turnover (Last Year)=Revenue/Total Assets at the Beginning of Last Year (Dec21)
=43.35/22.881
=1.89458503

Creative Realities's asset turnover of this year was 0.68417784. Creative Realities's asset turnover of last year was 1.89458503. ==> Last year's asset turnover is higher ==> Score 0.

Evaluation

Piotroski F-Score= Que. 1+ Que. 2+ Que. 3+Que. 4+Que. 5+Que. 6+Que. 7+Que. 8+Que. 9
=0+1+0+1+1+1+0+1+0
=5

Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3

Creative Realities has an F-score of 5 indicating the company's financial situation is typical for a stable company.

Creative Realities  (NAS:CREX) Piotroski F-Score Explanation

The developer of the system is Joseph D. Piotroski is relatively unknown accounting professor who shuns publicity and rarely gives interviews.

He graduated from the University of Illinois with a B.S. in accounting in 1989, received an M.B.A. from Indiana University in 1994. Five years later, in 1999, after earning a Ph.D. in accounting from the University of Michigan, he became an associate professor of accounting at the University of Chicago.

In 2000, he wrote a research paper called "Value Investing: The Use of Historical Financial Statement Information to Separate Winners from Losers" (pdf).

He wanted to see if he can develop a system (using a simple nine-point scoring system) that can increase the returns of a strategy of investing in low price to book (referred to in the paper as high book to market) value companies.

What he found was something that exceeded his most optimistic expectations.

Buying only those companies that scored highest (8 or 9) on his nine-point scale, or F-Score as he called it, over the 20 year period from 1976 to 1996 led to an average out-performance over the market of 13.4%.

Even more impressive were the results of a strategy of investing in the highest F-Score companies (8 or 9) and shorting companies with the lowest F-Score (0 or 1).

Over the same period from 1976 to 1996 (20 years) this strategy led to an average yearly return of 23%, substantially outperforming the average S&P 500 index return of 15.83% over the same period.


Creative Realities Piotroski F-Score Related Terms

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Creative Realities (Creative Realities) Business Description

Traded in Other Exchanges
N/A
Address
13100 Magisterial Drive, Suite 100, Louisville, KY, USA, 40223
Creative Realities Inc, along with its subsidiaries, is engaged in providing innovative digital marketing technology & solutions to global retail companies, luxury and other individual retail brands, advertising networks, outdoor clients, enterprises, and other organizations. The Company operates in one reportable segment being marketing technology solutions .The company provides solutions related to digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks along with marketing technologies such as mobile, social media, point-of-sale transactions, beaconing, and web-based media.
Executives
Logan William Lindsey Iv officer: CFO 13100 CEDAR FOREST WAY, LOUISVILLE KY 40245
Richard C Mills director, 10 percent owner, officer: Chief Executive Officer C/O POMEROY COMPUTER RESOURCES INC, 1020 PETERSBURG ROAD, HEBRON KY 41048
Donald A Harris director C/O NFINANSE INC., 3923 COCONUT PALM DRIVE, SUITE 107, TAMPA FL 33619
Stephen Nesbit director 13100 MAGISTERIAL DRIVE, SUITE 100, LOUISVILLE KY 40223
Slipstream Communications, Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Pegasus Investors Iv Gp, Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Pegasus Investors Iv, L.p. 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Bcom Holdings, Lp 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Pegasus Capital Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Craig M Cogut 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Bcom Gp Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Business Services Holdings, Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Slipstream Funding, Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Dennis Mcgill director 3601 PLAINS BLVD, STE 1, AMARILLO TX 79102
Alec Machiels director 505 PARK AVENUE, 21ST FLOOR, NEW YORK NY 10022