The historical rank and industry rank for Harley-Davidson's Gross Margin % or its related term are showing as below:
HOG'
s Gross Margin % Range Over the Past 10 Years
Min: 33.84 Med: 37.69 Max: 41.32
Current: 37.38
During the past 13 years, the highestGross Margin % of Harley-Davidson was 41.32%. The lowest was 33.84%. And the median was 37.69%.
HOG's Gross Margin % is ranked better than 86.5% of 1267
companies
in the Vehicles & Parts industry
Industry Median: 19.36
vs HOG: 37.38
Harley-Davidson had a gross margin of 31.66% for the quarter that ended in Dec. 2023 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Harley-Davidson was 0.20% per year.
Harley-Davidson Gross Margin % Historical Data
The historical data trend for Harley-Davidson's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Harley-Davidson's Gross Margin %
For the Recreational Vehicles subindustry, Harley-Davidson's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson's Gross Margin % Distribution in the Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Harley-Davidson had a gross margin of 31.66% for the quarter that ended in Dec. 2023 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Harley-Davidson Gross Margin % Related Terms
Thank you for viewing the detailed overview of Harley-Davidson's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
Harley-Davidson (Harley-Davidson) Business Description
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 39% in the third quarter). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
Portfolio Contest
HOG has been successfully added to your 