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Boston Omaha Gross Margin %

: 66.14% (As of Jun. 2021)
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Gross Margin % is calculated as gross profit divided by its revenue. Boston Omaha's Gross Profit for the three months ended in Jun. 2021 was $9.38 Mil. Boston Omaha's Revenue for the three months ended in Jun. 2021 was $14.18 Mil. Therefore, Boston Omaha's Gross Margin % for the quarter that ended in Jun. 2021 was 66.14%.

Warning Sign:

Boston Omaha Corp gross margin has been in long term decline. The average rate of decline per year is -3.2%.


The historical rank and industry rank for Boston Omaha's Gross Margin % or its related term are showing as below:

NAS:BOMN' s Gross Margin % Range Over the Past 10 Years
Min: 57.45   Med: 62.03   Max: 68.19
Current: 63.15

57.45
68.19

During the past 6 years, the highest Gross Margin % of Boston Omaha was 68.19%. The lowest was 57.45%. And the median was 62.03%.

NAS:BOMN's Gross Margin % is ranked higher than
76% of the 894 Companies
in the Media - Diversified industry.

( Industry Median: 39.44 vs. NAS:BOMN: 63.15 )

Boston Omaha had a gross margin of 66.14% for the quarter that ended in Jun. 2021 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Boston Omaha was -3.20% per year.


Boston Omaha Gross Margin % Historical Data

The historical data trend for Boston Omaha's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Boston Omaha Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20
Gross Margin %
Premium Member Only 67.07 61.95 62.10 57.45 59.54

Boston Omaha Quarterly Data
Sep16 Dec16 Mar17 Jun17 Sep17 Dec17 Mar18 Jun18 Sep18 Dec18 Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21
Gross Margin % Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 56.31 59.78 61.81 64.05 66.14

Competitive Comparison

For the Advertising Agencies subindustry, Boston Omaha's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

   

Boston Omaha Gross Margin % Distribution

For the Media - Diversified industry and Communication Services sector, Boston Omaha's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Boston Omaha's Gross Margin % falls into.



Boston Omaha Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Boston Omaha's Gross Margin for the fiscal year that ended in Dec. 2020 is calculated as

Gross Margin % (A: Dec. 2020 )=Gross Profit (A: Dec. 2020 ) / Revenue (A: Dec. 2020 )
=27.2 / 45.743
=(Revenue - Cost of Goods Sold) / Revenue
=(45.743 - 18.509) / 45.743
=59.54 %

Boston Omaha's Gross Margin for the quarter that ended in Jun. 2021 is calculated as


Gross Margin % (Q: Jun. 2021 )=Gross Profit (Q: Jun. 2021 ) / Revenue (Q: Jun. 2021 )
=9.4 / 14.18
=(Revenue - Cost of Goods Sold) / Revenue
=(14.18 - 4.801) / 14.18
=66.14 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Boston Omaha  (NAS:BOMN) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Boston Omaha had a gross margin of 66.14% for the quarter that ended in Jun. 2021 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Boston Omaha Gross Margin % Related Terms

Thank you for viewing the detailed overview of Boston Omaha's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


Boston Omaha Business Description

Boston Omaha logo
Industry
Traded in Other Exchanges
Address
1601 Dodge Street, Suite 3300, Omaha, NE, USA, 68102
Boston Omaha Corp is a US-based company which invests in real estate. Its operations include its ownership of multiple billboards in Florida, Georgia, Wisconsin, and Alabama and equity method investments in several real estate companies. The company operates three separate lines of business, outdoor billboard advertising, surety insurance and related brokerage activities, and broadband services. It also engages in investments in real estate management and related activities. The company generates the majority of the revenue from billboard rentals.
Executives
Weisenburger Joshua Paul officer: Chief Financial Officer 1411 HARNEY ST. SUITE 200 OMAHA NE 68102
Briner Bradford B director 705 GIMGHOUL ROAD CHAPEL HILL NC 27514
Keating Brendan Joseph director 8918 SPANISH RIDGE AVENUE, SUITE 100 LAS VEGAS NV 89148
Boulderado Partners, Llc 10 percent owner 292 NEWBURY STREET SUITE 333 BOSTON MA 02115
Boulderado Group, Llc other: Manager is Director and Co-CEO 304 NEWBURY STREET SUITE 333 BOSTON MA 02115
Boulderado Capital, Llc 10 percent owner 292 NEWBURY STREET BOSTON MA 02115
Rozek Alexander Buffett director, 10 percent owner, officer: Co-Chief Executive Officer 292 NEWBURY ST #333 BOSTON MA 02115
Magnolia Group, Llc 10 percent owner 1411 HARNEY STREET SUITE 200 OMAHA NE 68102
Magnolia Boc Ii, Lp 10 percent owner 1411 HARNEY ST. SUITE 200 OMAHA NE 68102
Magnolia Boc I, Lp 10 percent owner 1411 HARNEY ST. SUITE 200 OMAHA NE 68102
Peterson Adam K director, 10 percent owner, officer: Co-Chief Executive Officer 1411 HARNEY STREET, SUITE 200 OMAHA NE 68102
Magnolia Capital Fund, Lp 10 percent owner 1411 HARNEY ST., SUITE 200 OMAHA NE 68102
Lafoy William Scott officer: CEO of Link Media Holdings,LLC C/O LINK MEDIA OUTDOOR 200 MANSELL CT. EAST, BLDG 200 STE. 360 ROSWELL GA 30076
Royal Jeffrey C director 5420 NICHOLAS STREET OMAHA NE 68132
Kenan Frank H. Ii director C/O BOSTON OMAHA CORPORATION., 292 NEWBURY ST. SUITE 333 BOSTON MA 02115

Boston Omaha Headlines

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