Gross Margin % is calculated as gross profit divided by its revenue. General Mills's Gross Profit for the
three
months ended in Feb. 2021 was $1,554 Mil. General Mills's Revenue for the
three
months ended in Feb. 2021 was $4,520 Mil. Therefore, General Mills's Gross Margin % for the quarter that ended in Feb. 2021 was 34.38%.
NYSE:GIS'
s Gross Margin % Range Over the Past 10 Years
Min: 33.74 Med: 35.39 Max: 40.01
Current: 35.61
33.74
-
40.01
During the past 13 years, the highestGross Margin % of General Mills was 40.01%. The lowest was 33.74%. And the median was 35.39%.
NYSE:GIS's Gross Margin % is ranked higher than
67% of the 1680
Companies
in the Consumer Packaged Goods industry.
( Industry Median: 26.77
vs. NYSE:GIS: 35.61
)
General Mills had a gross margin of 34.38% for the quarter that ended in Feb. 2021 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for General Mills was 0.10% per year.
General Mills Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* Premium members only.
General Mills Annual Data
Trend
May11
May12
May13
May14
May15
May16
May17
May18
May19
May20
Gross Margin %
35.20
35.65
34.53
34.13
34.78
General Mills Quarterly Data
May16
Aug16
Nov16
Feb17
May17
Aug17
Nov17
Feb18
May18
Aug18
Nov18
Feb19
May19
Aug19
Nov19
Feb20
May20
Aug20
Nov20
Feb21
Gross Margin %
33.57
35.20
36.44
36.47
34.38
Competitive Comparison
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap.
General Mills Gross Margin % Distribution
* The bar in red indicates where General Mills's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
General Mills (NYSE:GIS) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
General Mills had a gross margin of 34.38% for the quarter that ended in Feb. 2021 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Excel Add-In GURUF
API
My Portfolios
Create New Portfolio
Portfolio Contest
My Gurus
Personalize
My Gurus
0.43(0.71%) Volume: 553,865 10:50AM EDT
Email Alerts
Stock PDF
RSS
Website
Filings
Manual of Stocks™ Web APP
NYSE:GIS has been successfully added to your 
