Gross Margin % is calculated as gross profit divided by its revenue. General Mills's Gross Profit for the
three
months ended in Feb. 2022 was $1,404 Mil. General Mills's Revenue for the
three
months ended in Feb. 2022 was $4,538 Mil. Therefore, General Mills's Gross Margin % for the quarter that ended in Feb. 2022 was 30.93%.
The historical rank and industry rank for General Mills's Gross Margin % or its related term are showing as below:
GIS'
s Gross Margin % Range Over the Past 10 Years
Min: 33.37 Med: 35.39 Max: 36.29
Current: 33.37
During the past 13 years, the highestGross Margin % of General Mills was 36.29%. The lowest was 33.37%. And the median was 35.39%.
GIS's Gross Margin % is ranked better than 65.06% of 1743
companies
in the Consumer Packaged Goods industry
Industry Median: 26.56
vs GIS: 33.37
General Mills had a gross margin of 30.93% for the quarter that ended in Feb. 2022 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for General Mills was -0.10% per year.
General Mills Gross Margin % Historical Data
The historical data trend for General Mills's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* Premium members only.
General Mills Annual Data
Trend
May12
May13
May14
May15
May16
May17
May18
May19
May20
May21
Gross Margin %
35.65
34.53
34.13
34.78
35.57
General Mills Quarterly Data
May17
Aug17
Nov17
Feb18
May18
Aug18
Nov18
Feb19
May19
Aug19
Nov19
Feb20
May20
Aug20
Nov20
Feb21
May21
Aug21
Nov21
Feb22
Gross Margin %
34.38
34.99
35.19
32.47
30.93
Competitive Comparison
For the Packaged Foods subindustry, General Mills's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
General Mills Gross Margin % Distribution
For the Consumer Packaged Goods industry and Consumer Defensive sector, General Mills's Gross Margin % distribution charts can be found below:
* The bar in red indicates where General Mills's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
General Mills (NYSE:GIS) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
General Mills had a gross margin of 30.93% for the quarter that ended in Feb. 2022 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
General Mills Gross Margin % Related Terms
Thank you for viewing the detailed overview of General Mills's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2021, 75% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
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