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Reynolds American Gross Margin %

: 59.34% (As of Mar. 2017)
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Gross Margin % is calculated as gross profit divided by its revenue. Reynolds American's Gross Profit for the three months ended in Mar. 2017 was $1,750 Mil. Reynolds American's Revenue for the three months ended in Mar. 2017 was $2,949 Mil. Therefore, Reynolds American's Gross Margin % for the quarter that ended in Mar. 2017 was 59.34%.




Reynolds American had a gross margin of 59.34% for the quarter that ended in Mar. 2017 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Reynolds American was 0.00% per year.


Reynolds American Gross Margin % Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

* Premium members only.

Reynolds American Annual Data
Dec07 Dec08 Dec09 Dec10 Dec11 Dec12 Dec13 Dec14 Dec15 Dec16
Gross Margin % Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 47.96 55.34 52.10 56.08 61.28

Reynolds American Quarterly Data
Jun12 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16 Mar17
Gross Margin % Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 60.06 60.09 62.90 61.96 59.34

Competitive Comparison
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap.


Reynolds American Gross Margin % Distribution

* The bar in red indicates where Reynolds American's Gross Margin % falls into.



Reynolds American Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Reynolds American's Gross Margin for the fiscal year that ended in Dec. 2016 is calculated as

Gross Margin % (A: Dec. 2016 )=Gross Profit (A: Dec. 2016 ) / Revenue (A: Dec. 2016 )
=7662 / 12503
=(Revenue - Cost of Goods Sold) / Revenue
=(12503 - 4841) / 12503
=61.28 %

Reynolds American's Gross Margin for the quarter that ended in Mar. 2017 is calculated as


Gross Margin % (Q: Mar. 2017 )=Gross Profit (Q: Mar. 2017 ) / Revenue (Q: Mar. 2017 )
=1750 / 2949
=(Revenue - Cost of Goods Sold) / Revenue
=(2949 - 1199) / 2949
=59.34 %

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Reynolds American  (NYSE:RAI) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Reynolds American had a gross margin of 59.34% for the quarter that ended in Mar. 2017 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Reynolds American Gross Margin % Related Terms


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