Puration (Puration) Gross Margin %

: 0.00% (As of Sep. 2007)

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Gross Margin % is calculated as gross profit divided by its revenue. Puration's Gross Profit for the three months ended in Sep. 2007 was $-0.10 Mil. Puration's Revenue for the three months ended in Sep. 2007 was $0.00 Mil. Therefore, Puration's Gross Margin % for the quarter that ended in Sep. 2007 was 0.00%.

The historical rank and industry rank for Puration's Gross Margin % or its related term are showing as below:

PURA's Gross Margin % is not ranked ^*
in the Industrial Products industry.
Industry Median: 26.44
* Ranked among companies with meaningful Gross Margin % only.

Puration had a gross margin of % for the quarter that ended in Sep. 2007 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Puration was 0.00% per year.

Puration Gross Margin % Historical Data

The historical data trend for Puration's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Puration Annual Data

Trend

Dec04

Dec05

Dec06

Gross Margin %

76.19

Puration Quarterly Data
	Sep03	Jun04	Sep04	Dec04	Mar05	Jun05	Sep05	Dec05	Mar06	Jun06	Sep06	Dec06	Mar07	Jun07	Sep07
Gross Margin %	Get a 7-Day Free Trial										-	-	-24.95	-	-

Competitive Comparison

For the Pollution & Treatment Controls subindustry, Puration's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Puration Gross Margin % Distribution

For the Industrial Products industry and Industrials sector, Puration's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Puration's Gross Margin % falls into.

Puration Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Puration's Gross Margin for the fiscal year that ended in Dec. 2006 is calculated as

Gross Margin % (A: Dec. 2006 )	=	Gross Profit (A: Dec. 2006 )	/	Revenue (A: Dec. 2006 )
	=	0.9	/	1.201
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(1.201 - 0.286)	/	1.201
	=	76.19 %

Puration's Gross Margin for the quarter that ended in Sep. 2007 is calculated as

Gross Margin % (Q: Sep. 2007 )	=	Gross Profit (Q: Sep. 2007 )	/	Revenue (Q: Sep. 2007 )
	=	-0.1	/	0
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(0 - 0.1)	/	0
	=	%

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Puration (OTCPK:PURA) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Puration had a gross margin of % for the quarter that ended in Sep. 2007 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Puration Gross Margin % Related Terms

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Puration (Puration) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Industrial Products » Puration Inc (OTCPK:PURA) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

1584 County Road 613, Farmersville, TX, USA, 75442

Website

https://www.purationinc.com

Puration Inc is engaged in the business of researching, designing, developing, producing, marketing and distributing products and systems to improve the quality of the water used daily by people around the world. The company designs and produces personal use water filter bottles and other containers and also has developed its proprietary technology for water filtration and purification. It derives its revenue from the selling of water filtration products.

Executives

Robert Howard Nelson

officer: Chief Financial Officer

1613 EAST 15TH STREET, TULSA OK 74120