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Criteo (Criteo) Beneish M-Score : -2.71 (As of Apr. 24, 2024)


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What is Criteo Beneish M-Score?

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.71 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Criteo's Beneish M-Score or its related term are showing as below:

CRTO' s Beneish M-Score Range Over the Past 10 Years
Min: -2.88   Med: -2.7   Max: -1.71
Current: -2.71

During the past 13 years, the highest Beneish M-Score of Criteo was -1.71. The lowest was -2.88. And the median was -2.70.


Criteo Beneish M-Score Historical Data

The historical data trend for Criteo's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Criteo Beneish M-Score Chart

Criteo Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -2.80 -2.68 -2.59 -2.80 -2.71

Criteo Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.80 -2.85 -2.49 -2.74 -2.71

Competitive Comparison of Criteo's Beneish M-Score

For the Advertising Agencies subindustry, Criteo's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Criteo's Beneish M-Score Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Criteo's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Criteo's Beneish M-Score falls into.



Criteo Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Criteo for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 1.1316+0.528 * 0.8905+0.404 * 0.9499+0.892 * 0.9665+0.115 * 1.6856
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0.9641+4.679 * -0.067204-0.327 * 1.0543
=-2.71

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Dec23) TTM:Last Year (Dec22) TTM:
Total Receivables was $894 Mil.
Revenue was 566.302 + 469.193 + 468.934 + 445.016 = $1,949 Mil.
Gross Profit was 276.626 + 205.127 + 199.782 + 181.509 = $863 Mil.
Total Current Assets was $1,353 Mil.
Total Assets was $2,432 Mil.
Property, Plant and Equipment(Net PPE) was $239 Mil.
Depreciation, Depletion and Amortization(DDA) was $72 Mil.
Selling, General, & Admin. Expense(SGA) was $544 Mil.
Total Current Liabilities was $1,180 Mil.
Long-Term Debt & Capital Lease Obligation was $83 Mil.
Net Income was 61.017 + 6.927 + -2.876 + -11.809 = $53 Mil.
Non Operating Income was -2.87 + -1.731 + -1.003 + -1.949 = $-8 Mil.
Cash Flow from Operations was 161.34 + 19.614 + 1.328 + 41.964 = $224 Mil.
Total Receivables was $818 Mil.
Revenue was 564.425 + 446.921 + 495.09 + 510.567 = $2,017 Mil.
Gross Profit was 246.594 + 179.607 + 184.975 + 184.024 = $795 Mil.
Total Current Assets was $1,261 Mil.
Total Assets was $2,349 Mil.
Property, Plant and Equipment(Net PPE) was $233 Mil.
Depreciation, Depletion and Amortization(DDA) was $150 Mil.
Selling, General, & Admin. Expense(SGA) was $583 Mil.
Total Current Liabilities was $1,080 Mil.
Long-Term Debt & Capital Lease Obligation was $78 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(894.239 / 1949.445) / (817.6 / 2017.003)
=0.458715 / 0.405354
=1.1316

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(795.2 / 2017.003) / (863.044 / 1949.445)
=0.394248 / 0.442713
=0.8905

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (1352.562 + 238.981) / 2431.919) / (1 - (1260.996 + 233.383) / 2348.894)
=0.345561 / 0.363795
=0.9499

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=1949.445 / 2017.003
=0.9665

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(150.261 / (150.261 + 233.383)) / (72.336 / (72.336 + 238.981))
=0.391668 / 0.232355
=1.6856

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(543.537 / 1949.445) / (583.326 / 2017.003)
=0.278816 / 0.289204
=0.9641

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((83.051 + 1180.487) / 2431.919) / ((77.536 + 1079.993) / 2348.894)
=0.519564 / 0.492797
=1.0543

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(53.259 - -7.553 - 224.246) / 2431.919
=-0.067204

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Criteo has a M-score of -2.71 suggests that the company is unlikely to be a manipulator.


Criteo (Criteo) Business Description

Traded in Other Exchanges
Address
32 Rue Blanche, Paris, FRA, 75009
Headquartered in Paris, Criteo is one of the leading ad-tech companies in the digital advertising market. Its technology, allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. The firm also provides technology allowing retailers to effectively manage their ad inventories and improve yield optimization.
Executives
Megan Clarken officer: Chief Executive Officer C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Ryan Damon other: EVP, Gen. Counsel & Secretary C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Sarah Js Glickman officer: Chief Financial Officer 60 BINNEY STREET, C/O BLUEBIRD BIO, INC., CAMBRIDGE MA 02142
Van Der Kooi Frederik director C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Marie Lalleman director C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Nathalie Balla director C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Rachel Picard director C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
James Warner director 135 WEST 18TH STREET, 5TH FLOOR, NEW YORK NY 10011
Edmond Mesrobian director 10 S ALMADEN BLVD, 16TH FLOOR, SAN JOSE CA 95113
Jean-baptiste Rudelle director, officer: Executive Chairman C/O CRITEO S.A., 32 RUE BLANCHE, PARIS I0 75009
David J Anderson officer: Interim CFO C/O HONEYWELL INTERNATIONAL INC, 101 COLUMBIA ROAD, MORRISTOWN NJ 09762
Dan Teodosiu officer: Chief Technology Officer C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Mary Spilman officer: Chief Revenue Officer C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Eric Eichmann director, officer: Chief Executive Officer C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 11TH FLOOR, NEW YORK NY 10016
Pesquidoux Hubert De director TEKELEC, 5200 PARAMOUNT PARKWAY, MORRISVILLE NC 27560