Alphabet(Google) (GOOG) Net Margin %

: 23.97% (As of Dec. 2023)

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Net margin is calculated as Net Income divided by its Revenue. Alphabet(Google)'s Net Income for the three months ended in Dec. 2023 was $20,687 Mil. Alphabet(Google)'s Revenue for the three months ended in Dec. 2023 was $86,310 Mil. Therefore, Alphabet(Google)'s net margin for the quarter that ended in Dec. 2023 was 23.97%.

The historical rank and industry rank for Alphabet(Google)'s Net Margin % or its related term are showing as below:

GOOG' s Net Margin % Range Over the Past 10 Years
Min: 11.42 Med: 21.69 Max: 29.51
Current: 24.01

GOOG's Net Margin % is ranked better than
87.93% of 580 companies
in the Interactive Media industry
Industry Median: -1.66 vs GOOG: 24.01

Alphabet(Google) Net Margin % Historical Data

The historical data trend for Alphabet(Google)'s Net Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Alphabet(Google) Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Net Margin %

21.22

22.06

29.51

21.20

24.01

Alphabet(Google) Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Net Margin %																17.92	21.57	24.62	25.67	23.97

Competitive Comparison

For the Internet Content & Information subindustry, Alphabet(Google)'s Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Alphabet(Google) Net Margin % Distribution

For the Interactive Media industry and Communication Services sector, Alphabet(Google)'s Net Margin % distribution charts can be found below:

* The bar in red indicates where Alphabet(Google)'s Net Margin % falls into.

Alphabet(Google) Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Alphabet(Google)'s Net Margin for the fiscal year that ended in Dec. 2023 is calculated as

Net Margin	=	Net Income (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	73795	/	307394
	=	24.01 %

Alphabet(Google)'s Net Margin for the quarter that ended in Dec. 2023 is calculated as

Net Margin	=	Net Income (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	20687	/	86310
	=	23.97 %

Alphabet(Google) (NAS:GOOG) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.

Alphabet(Google) Net Margin % Related Terms

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Alphabet(Google) (GOOG) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Alphabet Inc(Google) (NAS:GOOG) » Definitions » Net Margin %

Comparable Companies

Address

1600 Amphitheatre Parkway, Mountain View, CA, USA, 94043

Website

https://www.abc.xyz

Alphabet is a holding company. Internet media giant Google is a wholly owned subsidiary. Google generates 99% of Alphabet revenue, of which more than 85% is from online ads. Google's other revenue is from sales of apps and content on Google Play and YouTube, as well as cloud service fees and other licensing revenue. Sales of hardware such as Chromebooks, the Pixel smartphone, and smart home products, which include Nest and Google Home, also contribute to other revenue. Alphabet's moonshot investments are in its other bets segment, where it bets on technology to enhance health (Verily), provide faster internet access (Google Fiber), enable self-driving cars (Waymo), and more.

Executives

Sundar Pichai	director, officer: Chief Executive Officer	GOOGLE INC., 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
John L Hennessy	director
Frances Arnold	director	5200 ILLUMINA WAY, SAN DIEGO CA 92122
Kavitark Ram Shriram	director	1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
Ann Mather	director
Lawrence Page	director, 10 percent owner, officer: Chief Executive Officer	1600 AMPHITHEATRE PARKWAY, BUILDING 41, MOUNTAIN VIEW CA 94043
Sergey Brin	director, 10 percent owner	555 BRYANT STREET, #367, PALO ALTO CA 94031
Ruth Porat	officer: SVP, CFO	C/O GOOGLE INC., 1600 AMPHITHEATRE PRKW, MOUNTAIN VIEW CA 94043
L John Doerr	director	C/O KLEINER PERKINS CAUFIELD & BYERS, 2750 SAND HILL ROAD, MENLO PARK CA 94025
Ferguson Roger W. Jr.	director	CORNING INCORPORATED, ONE RIVERFRONT PLAZA, CORNING NY 14831
Alan R Mulally	director	P.O. BOX 995, MERCER ISLAND WA 98040
Robin L Washington	director	333 LAKESIDE DRIVE, FOSTER CITY CA 94404
David C Drummond	officer: SVP, Corporate Development	1600 AMIPHITHEATRE PARKWAY, BUILDING 41, MOUNTAIN VIEW CA 94043
Eric E Schmidt	director	1010 ALMA STREET, MENLO PARK CA 94025
Diane B Greene	director	C/O ALPHABET INC.,, 1600 AMPHITHEATRE PKWY, MOUNTAIN VIEW CA 94043