Reed's (Reed's) Net Margin %

: -56.41% (As of Dec. 2023)

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Net margin is calculated as Net Income divided by its Revenue. Reed's's Net Income for the three months ended in Dec. 2023 was $-6.60 Mil. Reed's's Revenue for the three months ended in Dec. 2023 was $11.69 Mil. Therefore, Reed's's net margin for the quarter that ended in Dec. 2023 was -56.41%.

The historical rank and industry rank for Reed's's Net Margin % or its related term are showing as below:

REED' s Net Margin % Range Over the Past 10 Years
Min: -48.72 Med: -30.09 Max: -1.74
Current: -34.72

REED's Net Margin % is ranked worse than
84.4% of 109 companies
in the Beverages - Non-Alcoholic industry
Industry Median: 6.68 vs REED: -34.72

Reed's Net Margin % Historical Data

The historical data trend for Reed's's Net Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Reed's Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Net Margin %

-47.64

-24.46

-33.07

-37.81

-34.72

Reed's Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Net Margin %																-45.01	-39.05	-31.32	-12.11	-56.41

Competitive Comparison

For the Beverages - Non-Alcoholic subindustry, Reed's's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Reed's Net Margin % Distribution

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Reed's's Net Margin % distribution charts can be found below:

* The bar in red indicates where Reed's's Net Margin % falls into.

Reed's Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Reed's's Net Margin for the fiscal year that ended in Dec. 2023 is calculated as

Net Margin	=	Net Income (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	-15.523	/	44.711
	=	-34.72 %

Reed's's Net Margin for the quarter that ended in Dec. 2023 is calculated as

Net Margin	=	Net Income (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	-6.596	/	11.693
	=	-56.41 %

Reed's (OTCPK:REED) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.

Reed's Net Margin % Related Terms

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Reed's (Reed's) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » Reed's Inc (OTCPK:REED) » Definitions » Net Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

201 Merritt 7, Norwalk, CT, USA, 06851

Website

https://www.drinkreeds.com

Reed's Inc sells Ginger Beer brand. The company's portfolio of handcrafted, all-natural beverages is sold in over 45,000 outlets nationwide including the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, and on-premise locations including bars and restaurants. The company's two core brands are Reed's, which includes Reed's Craft Ginger Beer, Reed's Real Ginger Ale, Reed's Mules, and Reed's Hard Ginger Ale; and Virgil's Handcrafted sodas.

Executives

John Bello	director	201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851
Shufen Deng	10 percent owner	ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
D&d Source Of Life Holding Ltd.	10 percent owner	ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
Union Square Park Capital Management, Llc	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, SUITE 1512, NEW YORK NY 10036
Christopher Scott Burleson	officer: CCO	6527 LEDERER AVE, WEST HILLS CA 91307
Thomas Wayne Kosler	director	39919 N. 102ND ST, SCOTTSDALE AZ 85262
Leon Michael Zaltzman	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, FLOOR 15, NEW YORK NY 10036
Union Square Park Gp, Llc	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, 15TH FLOOR, NEW YORK NY 10036
Union Square Park Partners, Lp	director, 10 percent owner, other: See Remarks	1251 AVENUE OF THE AMERICAS, 34TH FLOOR, NEW YORK NY 10020
Rhonda Kallman	director	42 BROOK STREET, SCITUATE MA 02066
Thomas J. Spisak	officer: CFO	201 MERRITT 7, NORWALK CT 06851
Snyder Norman E. Jr.	officer: COO	88 GREY ROCKS ROAD, WILTON CT 06897
Richard H. Hubli	officer: COO	36 ROCKHOUSE ROAD, WILTON CT 06897
Joann Christine Tinnelly	officer: INTERIM CFO 11/22/19 -12/1/19	19 NORTON LANE, OLD GREENWICH CT 06870
Lewis Jaffe	director	201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851