Bankrate (Bankrate) Net Margin %

Bankrate Annual Data
	Trend	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	Dec13	Dec14	Dec15	Dec16
Net Margin %		Get a 7-Day Free Trial					5.93	-3.78	1.47	-3.59	-7.86

Bankrate Quarterly Data
	Sep12	Dec12	Mar13	Jun13	Sep13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16	Jun16	Sep16	Dec16	Mar17	Jun17
Net Margin %	Get a 7-Day Free Trial															-41.66	8.30	-3.65	-4.42	-20.09

For the Internet Content & Information subindustry, Bankrate's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

For the Interactive Media industry and Communication Services sector, Bankrate's Net Margin % distribution charts can be found below:

* The bar in red indicates where Bankrate's Net Margin % falls into.

Bankrate Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Bankrate's Net Margin for the fiscal year that ended in Dec. 2016 is calculated as

Bankrate's Net Margin for the quarter that ended in Jun. 2017 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bankrate  (NYSE:RATE) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.

Bankrate Net Margin % Related Terms

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Bankrate (Bankrate) Business Description