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Poseidon Concepts Corp  (TSX:PSN) Net Margin %: 19.05% (As of Sep. 2012)

Net margin is calculated as Net Income divided by its Revenue. Poseidon Concepts Corp's Net Income for the three months ended in Sep. 2012 was C$7.8 Mil. Poseidon Concepts Corp's Revenue for the three months ended in Sep. 2012 was C$41.1 Mil. Therefore, Poseidon Concepts Corp's net margin for the quarter that ended in Sep. 2012 was 19.05%.



Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

* Premium members only.

Poseidon Concepts Corp Annual Data

Dec05 Dec06 Dec07 Dec08 Dec09 Dec10 Dec11
Net Margin % Premium Member Only Premium Member Only 2.21 6.98 -22.39 123.86 -15.84

Poseidon Concepts Corp Quarterly Data

Dec06 Dec07 Dec08 Dec09 Mar10 Jun10 Sep10 Dec10 Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12
Net Margin % Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 61.83 -115.11 56.86 56.83 19.05

Competitive Comparison
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap.


Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Poseidon Concepts Corp's Net Margin for the fiscal year that ended in Dec. 2011 is calculated as

Net Margin=Net Income (A: Dec. 2011 )/Revenue (A: Dec. 2011 )
=-12.478/78.767
=-15.84 %

Poseidon Concepts Corp's Net Margin for the quarter that ended in Sep. 2012 is calculated as

Net Margin=Net Income (Q: Sep. 2012 )/Revenue (Q: Sep. 2012 )
=7.832/41.116
=19.05 %

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.


Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.


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