MSEZ (Media Sentiment) Operating Income : $ Mil (TTM As of Dec. 2009)

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What is Media Sentiment Operating Income?

Media Sentiment's Operating Income for the six months ended in Dec. 2009 was $-0.04 Mil.

Operating Margin % is calculated as Operating Income divided by its Revenue. Media Sentiment's Operating Income for the six months ended in Dec. 2009 was $-0.04 Mil. Media Sentiment's Revenue for the six months ended in Dec. 2009 was $0.01 Mil. Therefore, Media Sentiment's Operating Margin % for the quarter that ended in Dec. 2009 was -583.33%.

Media Sentiment's 5-Year average Growth Rate for Operating Margin % was 0.00% per year.

Operating Income or EBIT is linked to Return on Capital for both regular definition and Joel Greenblatt's definition. Media Sentiment's annualized ROC % for the quarter that ended in Dec. 2009 was -12.57%. Media Sentiment's annualized ROC (Joel Greenblatt) % for the quarter that ended in Dec. 2009 was %.

Media Sentiment Operating Income Historical Data

The historical data trend for Media Sentiment's Operating Income can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Media Sentiment Operating Income Chart

Media Sentiment Annual Data

Trend

Dec07

Dec08

Dec09

Operating Income

-0.52

-0.14

-0.04

Media Sentiment Semi-Annual Data
	Dec07	Dec08	Dec09
Operating Income	-0.52	-0.14	-0.04

Media Sentiment Operating Income Calculation

Operating Income, is the profit a company earned through operations. All expenses, including cash expenses such as cost of goods sold (COGS), research & development, wages, and non-cash expenses, such as depreciation, depletion and amortization, have been deducted from the sales.

For stock reported annually, GuruFocus uses latest annual data as the TTM data. Operating Income for the trailing twelve months (TTM) ended in Dec. 2009 was $ Mil.

Media Sentiment (OTCPK:MSEZ) Operating Income Explanation

1. Operating Income or EBIT is linked to Return on Capital for both regular definition and Joel Greenblatt's definition.

Media Sentiment's annualized ROC % for the quarter that ended in Dec. 2009 is calculated as:

	ROC % (Q: Dec. 2009 )
=	NOPAT	/	Average Invested Capital
=	Operating Income * ( 1 - Tax Rate % )	/	( (Invested Capital (Q: Dec. 2008 )	+	Invested Capital (Q: Dec. 2009 ))	/ count )
=	-0.035 * ( 1 - % )	/	( (0.254	+	0.303)	/ 2 )
=	-0.035	/	0.2785
=	-12.57 %

where

	Invested Capital		(Q: Dec. 2008 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	0.008	-	0.122	-	( 0.006	-	max(0, 0.376	-	0.008	+	0.006	))
=	0.254

	Invested Capital		(Q: Dec. 2009 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	0.001	-	0.069	-	( 0	-	max(0, 0.372	-	0.001	+	0	))
=	0.303

Note: The Operating Income data used here is one times the annual (Dec. 2009) data.

2. Joel Greenblatt's definition of Return on Capital:

Media Sentiment's annualized ROC (Joel Greenblatt) % for the quarter that ended in Dec. 2009 is calculated as:

	ROC (Joel Greenblatt) %		(Q: Dec. 2009 )
=	EBIT	/	Average of (Net fixed Assets	+	Net Working Capital)
=	EBIT	/	Average of (Property, Plant and Equipment	+	Net Working Capital)
			Q: Dec. 2008		Q: Dec. 2009
=	EBIT	/	( ( (Property, Plant and Equipment + Net Working Capital)	+	(Property, Plant and Equipment + Net Working Capital) )	/	count )
=	-0.035	/	( ( (0 + max(-0.12, 0))	+	(0 + max(-0.069, 0)) )	/	2 )
=	-0.035	/	( ( 0	+	0 )	/	2 )
=	-0.035	/	0
=	%

where Working Capital is:

	Working Capital		(Q: Dec. 2008 )
=	(Accounts Receivable	+	Total Inventories	+	Other Current Assets)	-	(Accounts Payable & Accrued Expense	+	Defer. Rev.	+	Other Current Liabilities)
=	(0	+	0	+	0.002)	-	(0.122	+	0	+	0)
=	-0.12

	Working Capital		(Q: Dec. 2009 )
=	(Accounts Receivable	+	Total Inventories	+	Other Current Assets)	-	(Accounts Payable & Accrued Expense	+	Defer. Rev.	+	Other Current Liabilities)
=	(0	+	0	+	0.001)	-	(0.069	+	0	+	0.001)
=	-0.069

When net working capital is negative, 0 is used.

Note: The EBIT data used here is one times the annual (Dec. 2009) EBIT data.

3. Operating Income is also linked to Operating Margin %:

Media Sentiment's Operating Margin % for the quarter that ended in Dec. 2009 is calculated as:

Operating Margin %	=	Operating Income (Q: Dec. 2009 )	/	Revenue (Q: Dec. 2009 )
	=	-0.035	/	0.006
	=	-583.33 %

4. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Operating Income growth rate using Operating Income per share data.

Be Aware

Compared with a company's EBITDA margin, Operating Margin can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).

If a company is facing competition, its Operating Margin may decline. Often the Operating Margin declines well before the company's revenue or even profit decline. Therefore, Operating Margin is a very important indicator of whether the company is facing problems.

For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokia's Operating Margin had already been in decline since 2002, although its earnings per share were still rising. Investors who paid attention to Operating Margin would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).

Therefore, Operating Margin is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.

Media Sentiment Operating Income Related Terms

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Media Sentiment Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Media Sentiment Inc (OTCPK:MSEZ) » Definitions » Operating Income

Comparable Companies

Traded in Other Exchanges

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Address

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Website

https://www.mediasentiment.com

Media Sentiment Inc is company that owns and operate an online news media analysis research service. The service is called Media Sentiment(R) and it measures the sentiment of twitter coverage of publicly traded companies, or what they refer to as Media Sentiment. The central premise behind Media Sentiment is that media reports about the American economy in general and about specific, publicly traded companies contain important information which can be quantified, graphed, and presented to our customers in a manner that helps them understand media sentiment in order to make more informed decisions related to it.

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