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Mirriad Advertising (Mirriad Advertising) Quick Ratio

: 5.23 (As of Jun. 2023)
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The quick ratio measures a company's ability to meet its short-term obligations with its most liquid assets. It is calculated as a company's Total Current Assets excludes Total Inventories divides by its Total Current Liabilities. Mirriad Advertising's quick ratio for the quarter that ended in Jun. 2023 was 5.23.

Mirriad Advertising has a quick ratio of 5.23. It generally indicates good short-term financial strength.

The historical rank and industry rank for Mirriad Advertising's Quick Ratio or its related term are showing as below:

MMDDF' s Quick Ratio Range Over the Past 10 Years
Min: 4.08   Med: 9.93   Max: 15.96
Current: 5.23

During the past 8 years, Mirriad Advertising's highest Quick Ratio was 15.96. The lowest was 4.08. And the median was 9.93.

MMDDF's Quick Ratio is ranked better than
91.67% of 1057 companies
in the Media - Diversified industry
Industry Median: 1.46 vs MMDDF: 5.23

Mirriad Advertising Quick Ratio Historical Data

The historical data trend for Mirriad Advertising's Quick Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Array ( [0] => - [1] => - [2] => - [3] => 9.93 [4] => 11.91 [5] => 15.96 [6] => 8.91 [7] => 4.08 )
Mirriad Advertising Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22
Quick Ratio
Premium Member Only Premium Member Only Premium Member Only 9.93 11.91 15.96 8.91 4.08

Mirriad Advertising Semi-Annual Data
Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23
Quick Ratio Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 12.72 8.91 7.29 4.08 5.23

Competitive Comparison

For the Advertising Agencies subindustry, Mirriad Advertising's Quick Ratio, along with its competitors' market caps and Quick Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mirriad Advertising Quick Ratio Distribution

For the Media - Diversified industry and Communication Services sector, Mirriad Advertising's Quick Ratio distribution charts can be found below:

* The bar in red indicates where Mirriad Advertising's Quick Ratio falls into.



Mirriad Advertising Quick Ratio Calculation

The quick ratio measures a company's ability to meet its short-term obligations with its most liquid assets. For this reason, the ratio excludes inventories from current assets.

Mirriad Advertising's Quick Ratio for the fiscal year that ended in Dec. 2022 is calculated as

Quick Ratio (A: Dec. 2022 )=(Total Current Assets-Total Inventories)/Total Current Liabilities
=(17.101-0)/4.189
=4.08

Mirriad Advertising's Quick Ratio for the quarter that ended in Jun. 2023 is calculated as

Quick Ratio (Q: Jun. 2023 )=(Total Current Assets-Total Inventories)/Total Current Liabilities
=(15.309-0)/2.926
=5.23

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Mirriad Advertising  (OTCPK:MMDDF) Quick Ratio Explanation

The quick ratio is more conservative than the Current Ratio because it excludes inventories from current assets. The ratio derives its name presumably from the fact that assets such as cash and marketable securities are quick sources of cash. Inventories generally take time to be converted into cash, and if they have to be sold quickly, the company may have to accept a lower price than book value of these inventories. As a result, they are justifiably excluded from assets that are ready sources of immediate cash.

In general, low or decreasing quick ratios generally suggest that a company is over-leveraged, struggling to maintain or grow sales, paying bills too quickly or collecting receivables too slowly. On the other hand, a high or increasing quick ratio generally indicates that a company is experiencing solid top-line growth, quickly converting receivables into cash, and easily able to cover its financial obligations. Such companies often have faster inventory turnover and cash conversion cycles.

The higher the quick ratio, the better the company's liquidity position.


Mirriad Advertising Quick Ratio Related Terms

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Mirriad Advertising (Mirriad Advertising) Business Description

Traded in Other Exchanges
Address
One London Wall, 6th Floor, London, GBR, EC2Y 5EB
Mirriad Advertising PLC provides an in-content advertising platform. Its artificial intelligence (AI) based platform is a solution for in-content advertising and virtual product placement. Geographically, it derives the majority of its revenue from the United States and has a presence in the UK, China, and other countries.