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The Trade Desk GF Value Rank

: 4 (As of Today)
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The Trade Desk has the GF Value Rank of 4.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison

For the Software - Application subindustry, The Trade Desk's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Trade Desk GF Value Rank Distribution

For the Software industry and Technology sector, The Trade Desk's GF Value Rank distribution charts can be found below:

* The bar in red indicates where The Trade Desk's GF Value Rank falls into.

The Trade Desk GF Value Rank Related Terms

Thank you for viewing the detailed overview of The Trade Desk's GF Value Rank provided by Please click on the following links to see related term pages.

The Trade Desk Business Description

The Trade Desk logo
Traded in Other Exchanges
42 N. Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Cunningham Andrea Lee director C/O TRADE DESK, INC. 42 N. CHESTNUT STREET VENTURA CA 93001
Hulst Michelle officer: Chief Operating Officer 130 MERCHANT STREET HONOLULU HI 96813
Grant Jay R officer: Chief Legal Officer 225 E. 79TH STREET APT 12E NEW YORK NY 10075
Falk Thomas director 2220 WEST 14TH STREET TEMPE AZ 85281
Grayson Blake Jeffrey officer: Chief Financial Officer 2212 EVERETT AVENUE E SEATTLE WA 98102
Vobejda Susan officer: Chief Marketing Officer 130 EAST RANDOLPH STREET, 7TH FLOOR CHICAGO IL 60601
Yang Vivian officer: Chief Legal Officer 100 NORTH CRESCENT DRIVE, SUITE 200 BEVERLY HILLS CA 90210
Rajaram Gokul director 301 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701
Frankel David A. 10 percent owner 1 MIFFLIN PLACE SUITE 300 CAMBRIDGE MA 02138
Founder Collective Gp, Llc 10 percent owner 1 MIFFLIN PLACE SUITE 300 CAMBRIDGE MA 02138
Paley Eric B director, 10 percent owner C/O THE TRADE DESK, INC. 42 N. CHESTNUT ST. VENTURA CA 93001
Founder Collective Entrepreneurs' Fund, Llc 10 percent owner 1 MIFFLIN PLACE, SUITE 300 CAMBRIDGE MA 02138
Founder Collective, L.p. 10 percent owner 1 MIFFLIN PLACE, SUITE 300 CAMBRIDGE MA 02138
Pickles David Randall officer: Chief Technology Officer 42 N. CHESTNUT STREET VENTURA CA 93001

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