Viad (VVI) GF Value Rank

: 10 (As of Today)

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Viad has the GF Value Rank of 10.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison

For the Specialty Business Services subindustry, Viad's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Viad GF Value Rank Distribution

For the Business Services industry and Industrials sector, Viad's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Viad's GF Value Rank falls into.

Viad GF Value Rank Related Terms

Thank you for viewing the detailed overview of Viad's GF Value Rank provided by GuruFocus.com. Please click on the following links to see related term pages.

Viad (VVI) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Business Services » Viad Corp (NYSE:VVI) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

7000 East 1st Avenue, Scottsdale, AZ, USA, 85251-4304

Website

https://www.viad.com

Viad Corp is a marketing company engaged in providing extraordinary experiences, including hospitality and leisure activities, experiential marketing, and live events. It has three segments; Pursuit includes a collection of inspiring and unforgettable travel experiences that includes recreational attractions, hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services, Spiro includes a marketing agency that partners with brands around the world to manage and elevate their experiential marketing activities, and GES Exhibitions is an exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows.

Executives

Jonathan A. Massimino	officer: General Counsel & Corporate Se	C/O VIAD CORP, 7000 EAST 1ST AVENUE, SCOTTSDALE AZ 85251
Joshua Schechter	director	C/O THE PANTRY, INC., 305 GREGSON DRIVE, CARY NC 27511
Lavalley Sung-chul Patrick Thomas	director	C/O CRESTVIEW PARTNERS, 590 MADISON AVENUE, 42ND FLOOR, NEW YORK NY 10022
Jeffrey A. Stelmach	officer: President, Brand Experience	7000 E. 1ST AVENUE, SCOTTSDALE AZ 85251
Steven W Moster	director, officer: President & Chief Executive Of	7000 E. 1ST AVE., SCOTTSDALE AZ 85251
Beverly K Carmichael	director	305 HARTMANN DRIVE, LEBANON TN 37087
Ellen M Ingersoll	officer: Chief Financial Offi, cer	7000 E. 1ST AVENUE, SCOTTSDALE AZ 85251
Andrew B Benett	director	1850 N CENTRAL AVENUE, SUITE 1900, PHOENIX AZ 85004-4565
David W Barry	officer: President - Pursuit	7000 E. 1ST AVENUE, SCOTTSDALE AZ 85251
Leslie S Striedel	officer: Chief Accounting Officer	7000 E. 1ST AVENUE, SCOTTSDALE AZ 85251
Crestview Advisors, L.l.c.	director, 10 percent owner	590 MADISON AVENUE, 42ND FLOOR, NEW YORK NY 10022
Crestview Partners Iv Gp, L.p.	director, 10 percent owner	C/O CRESTVIEW PARTNERS, 590 MADISON AVENUE, 42ND FLOOR, NEW YORK NY 10022
Crestview Iv Vc Te Holdings, Llc	director, 10 percent owner	C/O CRESTVIEW PARTNERS, 590 MADISON AVENUE, 42ND FLOOR, NEW YORK NY 10022
Crestview Iv Vc Holdings, L.p.	director, 10 percent owner	C/O CRESTVIEW PARTNERS, 590 MADISON AVENUE, 42ND FLOOR, NEW YORK NY 10022
Crestview Iv Vc Ci Holdings, L.p.	director, 10 percent owner	C/O CRESTVIEW PARTNERS, 590 MADISON AVENUE, 42ND FLOOR, NEW YORK NY 10022