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comScore Profitability Rank

: 2 (As of Mar. 2022)
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comScore has the Profitability Rank of 2. It has had trouble to make a profit.

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is based on these factors:

1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank

comScore's Operating Margin % for the quarter that ended in Mar. 2022 was -11.22%. As of today, comScore's Piotroski F-Score is 5.


Competitive Comparison

For the Internet Content & Information subindustry, comScore's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

   

comScore Profitability Rank Distribution

For the Interactive Media industry and Communication Services sector, comScore's Profitability Rank distribution charts can be found below:

* The bar in red indicates where comScore's Profitability Rank falls into.



comScore Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

comScore has the Profitability Rank of 2. It has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

comScore's Operating Margin % for the quarter that ended in Mar. 2022 is calculated as:

Operating Margin %=Operating Income (Q: Mar. 2022 ) / Revenue (Q: Mar. 2022 )
=-10.546 / 93.966
=-11.22 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

comScore has an F-score of 5 indicating the company's financial situation is typical for a stable company.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

Good Sign:

comScore Inc operating margin is expanding. Margin expansion is usually a good sign.

4. Consistency of the profitability

5. Predictability Rank


comScore Profitability Rank Related Terms

Thank you for viewing the detailed overview of comScore's Profitability Rank provided by GuruFocus.com. Please click on the following links to see related term pages.


comScore Business Description

comScore logo
Traded in Other Exchanges
N/A
Address
11950 Democracy Drive, Suite 600, Reston, VA, USA, 20190
comScore Inc is a United States-based company that provides digital media analytics services to customers in the media, advertising, and marketing industries. Its products are primarily categorized into audience measurement products and services, advertising products and services, and enterprise solutions. The audience measurement products and services help clients measure the size and features of online users. The advertising products and services provide customers with solutions to optimize and assess digital advertising performance. The enterprise solutions help customers optimize businesses through digital media analytics. The company generates almost all its revenue from the United States, Europe, and Canada.
Executives
Curry Mary Margaret officer: Chief Accounting Officer C/O COMSCORE, INC. 11950 DEMOCRACY DRIVE, SUITE 600 RESTON VA 20190
Carpenter Jonathan officer: Chief Financial Officer C/O COMSCORE, INC. 11950 DEMOCRACY DRIVE STE. 600 RESTON VA 20190
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comScore Headlines

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