VITL (Vital Farms) Selling and Marketing Expense : $30.2 Mil (TTM As of Sep. 2024)

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What is Vital Farms Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Vital Farms's Selling and Marketing Expense for the three months ended in Sep. 2024 was $8.1 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Sep. 2024 was $30.2 Mil.

Vital Farms Selling and Marketing Expense Historical Data

The historical data trend for Vital Farms's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Vital Farms Selling and Marketing Expense Chart

Vital Farms Annual Data

Trend

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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10.00

14.90

24.98

30.10

27.34

Vital Farms Quarterly Data
	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24
Selling and Marketing Expense	Get a 7-Day Free Trial															6.36	7.31	7.60	7.20	8.13

Vital Farms Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Sep. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was $30.2 Mil.

Vital Farms Selling and Marketing Expense Related Terms

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Vital Farms Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Vital Farms Inc (NAS:VITL) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

5KH:Germany

Address

3601 South Congress Avenue, Suite C100, Austin, TX, USA, 78704

Website

https://www.vitalfarms.com

Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).

Executives

Matthew Ohayer	director, 10 percent owner, officer: Executive Chairman	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Russell Diez-canseco	director, officer: President and CEO	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Denny Marie Post	director	C/O BURGER KING HOLDINGS, INC., 5505 BLUE LAGOON DRIVE, MIAMI FL 33126
Stephanie Coon	officer: SVP of People and Strategy	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Joanne Bal	officer: GC, Sec. and Head of ESG	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Peter Nicholas Pappas	officer: Chief Sales Officer	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Karl Khoury	director	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Jason Dale	officer: COO and CFO	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Kelly J. Kennedy	director	C/O ANNIE'S, INC., 1610 FIFTH STREET, BERKELEY CA 94710
Thilo Wrede	officer: Chief Financial Officer	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Kathryn Mckeon	officer: Chief Marketing Officer	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Brent Drever	director	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Scott Marcus	officer: Chief Marketing Officer	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TN 78704
Jeffery S Dawson	officer: Chief Accounting Officer	2711 NORTH HASKELL AVENUE, SUITE 3400, DALLAS TX 75204
Kofi Owusu Amoo-gottfried	director	C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704