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HubSpot (HubSpot) Asset Turnover

: 0.20 (As of Dec. 2023)
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Asset Turnover measures how quickly a company turns over its asset through sales. It is calculated as Revenue divided by Total Assets. HubSpot's Revenue for the three months ended in Dec. 2023 was $582 Mil. HubSpot's Total Assets for the quarter that ended in Dec. 2023 was $2,944 Mil. Therefore, HubSpot's Asset Turnover for the quarter that ended in Dec. 2023 was 0.20.

Asset Turnover is linked to ROE % through Du Pont Formula. HubSpot's annualized ROE % for the quarter that ended in Dec. 2023 was -4.34%. It is also linked to ROA % through Du Pont Formula. HubSpot's annualized ROA % for the quarter that ended in Dec. 2023 was -1.85%.


HubSpot Asset Turnover Historical Data

The historical data trend for HubSpot's Asset Turnover can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

HubSpot Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Asset Turnover
Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.56 0.50 0.63 0.73 0.77

HubSpot Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Asset Turnover Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.19 0.19 0.20 0.20 0.20

Competitive Comparison

For the Software - Application subindustry, HubSpot's Asset Turnover, along with its competitors' market caps and Asset Turnover data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


HubSpot Asset Turnover Distribution

For the Software industry and Technology sector, HubSpot's Asset Turnover distribution charts can be found below:

* The bar in red indicates where HubSpot's Asset Turnover falls into.



HubSpot Asset Turnover Calculation

Asset Turnover measures how quickly a company turns over its asset through sales.

HubSpot's Asset Turnover for the fiscal year that ended in Dec. 2023 is calculated as

Asset Turnover
=Revenue/Average Total Assets
=Revenue (A: Dec. 2023 )/( (Total Assets (A: Dec. 2022 )+Total Assets (A: Dec. 2023 ))/ count )
=2170.23/( (2544.738+3071.392)/ 2 )
=2170.23/2808.065
=0.77

HubSpot's Asset Turnover for the quarter that ended in Dec. 2023 is calculated as

Asset Turnover
=Revenue/Average Total Assets
=Revenue (Q: Dec. 2023 )/( (Total Assets (Q: Sep. 2023 )+Total Assets (Q: Dec. 2023 ))/ count )
=581.915/( (2815.648+3071.392)/ 2 )
=581.915/2943.52
=0.20

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Companies with low profit margins tend to have high Asset Turnover, while those with high profit margins have low Asset Turnover. Companies in the retail industry tend to have a very high turnover ratio.


HubSpot  (NYSE:HUBS) Asset Turnover Explanation

Asset Turnover is linked to ROE % through Du Pont Formula.

HubSpot's annulized ROE % for the quarter that ended in Dec. 2023 is

ROE %**(Q: Dec. 2023 )
=Net Income/Total Stockholders Equity
=-54.416/1253.224
=(Net Income / Revenue)*(Revenue / Total Assets)*(Total Assets / Total Stockholders Equity)
=(-54.416 / 2327.66)*(2327.66 / 2943.52)*(2943.52/ 1253.224)
=Net Margin %*Asset Turnover*Equity Multiplier
=-2.34 %*0.7908*2.3488
=ROA %*Equity Multiplier
=-1.85 %*2.3488
=-4.34 %

Note: The Net Income data used here is four times the quarterly (Dec. 2023) net income data. The Revenue data used here is four times the quarterly (Dec. 2023) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** The ROE % used above is for Du Pont Analysis only. It is different from the defined ROE % page on our website, as here it uses Net Income instead of Net Income attributable to Common Stockholders in the calculation.

It is also linked to ROA % through Du Pont Formula:

HubSpot's annulized ROA % for the quarter that ended in Dec. 2023 is

ROA %(Q: Dec. 2023 )
=Net Income/Total Assets
=-54.416/2943.52
=(Net Income / Revenue)*(Revenue / Total Assets)
=(-54.416 / 2327.66)*(2327.66 / 2943.52)
=Net Margin %*Asset Turnover
=-2.34 %*0.7908
=-1.85 %

Note: The Net Income data used here is four times the quarterly (Dec. 2023) net income data. The Revenue data used here is four times the quarterly (Dec. 2023) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

In the article Joining The Dark Side: Pirates, Spies and Short Sellers, James Montier reported that In their US sample covering the period 1968-2003, Cooper et al find that firms with low asset growth outperformed firms with high asset growth by an astounding 20% p.a. equally weighted. Even when controlling for market, size and style, low asset growth firms outperformed high asset growth firms by 13% p.a. Therefore a company with fast asset growth may underperform.

Therefore, it is a good sign if a company's Asset Turnover is consistent or even increases. If a company's asset grows faster than sales, its Asset Turnover will decline, which can be a warning sign.


HubSpot Asset Turnover Related Terms

Thank you for viewing the detailed overview of HubSpot's Asset Turnover provided by GuruFocus.com. Please click on the following links to see related term pages.


HubSpot (HubSpot) Business Description

Traded in Other Exchanges
Address
25 First Street, 2nd Floor, Cambridge, MA, USA, 02141
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Executives
Brian Halligan director, officer: Chief Executive Officer C/O HUBSPOT, 25 FIRST STREET, CAMBRIDGE MA 02141
Ronald S Gill director C/O NETSUITE INC, 2955 CAMPUS DRIVE SUITE 100, SAN MATEO CA 94403
Kathryn Bueker officer: Chief Financial Officer C/O HUBSPOT, INC., 25 FIRST STREET, 2ND FLOOR, CAMBRIDGE MA 02141
Dharmesh Shah director, officer: Chief Technology Officer 25 FIRST STREET, 2ND FLOOR, CAMBRIDGE MA 02141
Lorrie M Norrington director C/O EBAY INC., 2145 HAMILTON AVENUE, SAN JOSE CA 95125
Dawson Alyssa Harvey officer: Chief Legal Officer 1100 PAGE MILL RD, PALO ALTO CA 94304-1974
Andrew Anagnost director 111 MCINNIS PARKWAY, AUTODESK, INC., SAN RAFAEL CA 94903
Yamini Rangan officer: Chief Customer Officer 333 BRANNAN STREET, SAN FRANCISCO CA 94107
Claire D'oyly-hughes Johnson director C/O AMERESCO, INC., 111 SPEEN STREET, STE. 401, FRAMINGHAM MA 01701-3812
John P. Kelleher officer: General Counsel 25 FIRST STREET, 2ND FLOOR, CAMBRIDGE MA 02141
Nick V. Caldwell director C/O HUBSPOT, INC., 25 FIRST STREET, CAMBRIDGE MA 02141
Michael K Simon director C/O LOGMEIN, INC., 500 UNICORN PARK DRIVE, WOBURN MA 01801
J Donald Sherman officer: Chief Operating Officer C/O CITRIX SYSTEMS, INC., 851 WEST CYPRESS CREEK ROAD, FORT LAUDERDALE FL 33309
Hunter Madeley officer: SVP, Global Sales 25 FIRST STREET, 2ND FLOOR, CAMBRIDGE MA 02141
John Kinzer officer: Chief Financial Officer 25 FIRST STREET, 2ND FLOOR, CAMBRIDGE MA 02141