Inuvo (INUV) Gross Profit : $69.70 Mil (TTM As of Mar. 2024)

Inuvo Gross Profit Chart

Inuvo Annual Data
	Trend	Dec14	Dec15	Dec16	Dec17	Dec18	Dec19	Dec20	Dec21	Dec22	Dec23
Gross Profit		Get a 7-Day Free Trial					38.82	36.34	43.91	45.36	63.43

Inuvo Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Gross Profit	Get a 7-Day Free Trial															8.66	14.28	22.30	18.20	14.93

Competitive Comparison of Inuvo's Gross Profit

For the Advertising Agencies subindustry, Inuvo's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Inuvo's Gross Profit Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Inuvo's Gross Profit distribution charts can be found below:

* The bar in red indicates where Inuvo's Gross Profit falls into.

Inuvo Gross Profit Calculation

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

Inuvo's Gross Profit for the fiscal year that ended in Dec. 2023 is calculated as

Inuvo's Gross Profit for the quarter that ended in Mar. 2024 is calculated as

Gross Profit for the trailing twelve months (TTM) ended in Mar. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was $69.70 Mil.

Gross Profit is the numerator in the calculation of Gross Margin.

Inuvo's Gross Margin % for the quarter that ended in Mar. 2024 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Inuvo  (AMEX:INUV) Gross Profit Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Inuvo had a gross margin of 87.67% for the quarter that ended in Mar. 2024 => Durable competitive advantage

Inuvo Gross Profit Related Terms

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Inuvo (INUV) Business Description