Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Boulder Brands's intangible assets for the quarter that ended in Sep. 2015 was $410.7 Mil.
Boulder Brands Intangible Assets Historical Data
The historical data trend for Boulder Brands's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Boulder Brands Intangible Assets Related Terms
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Boulder Brands (Boulder Brands) Business Description
Boulder Brands Inc, a Delaware corporation was incorporated on May 31, 2005. The Company was formerly known as Smart Balance, Inc. The Company is a marketer of functional food products under the Smart Balance, Earth Balance and Bestlife trademarks. Its products are sold in mass merchandise, grocery, natural food, and club stores throughout the U.S. and Canada. The Company's health and wellness platform consists of brands that target specific health trends: the Glutino and Udi's Gluten Free brands for gluten-free diets; the Earth Balance brand for plant-based diets; the Level Life brand for diabetic diets; EVOL foods for consumers seeking pure and simple ingredients; and the Smart Balance brand for heart healthier diets. The Company distributes its products in all key retail channels, including natural, grocery, club and mass merchandise, and also has a presence in the foodservice and industrial channels. Its business consists of two reportable segments: Smart Balance and Natural. The Natural segment consists of its Glutino, Udi's, Earth Balance and EVOL branded products. The Smart Balance segment consists of its Smart Balance branded products in spreads, butter, grocery and milk and its Level Life products. A majority of its products are sold through supermarket chains and food wholesalers. Its products are available in all 50 states. The Company's products compete with branded products as well as generic and private-label products of food retailers, wholesalers and cooperatives. The Company attempts to protect its intellectual property rights through a combination of patent, trademark, copyright, and trade secret laws, as well as licensing agreements, third-party confidentiality, nondisclosure, and assignment agreements, and by policing third-party misuses of its intellectual property. The manufacturing, packaging, labeling, advertising, distribution and sale of its products are subject to regulation by various government agencies.
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